Area Marketing Manager

The Area Marketing Coordinator is responsible for coordinating, monitoring, and optimizing all marketing activities across English 1 Swara Group Centers. This role ensures consistent marketing execution, achievement of lead targets, and increased brand exposure throughout the area.

• Manage and mentor Marketing Coordinators in each center.

• Provide direction, evaluations, and support to ensure every center meets its lead and event targets.

• Serve as the communication bridge between Center Marketing Teams and the Head Office.

• Develop and implement area marketing strategies based on monthly targets.

• Organize the area marketing calendar: events, activations, school visits, campus visits, booths, and outreach programs.

• Ensure every center executes activities according to standards and timelines.

• Ensure booth activities, events, and outreach programs run effectively.

• Create territory mapping for West & North Jakarta to optimize lead generation.

• Monitor lead quality and the speed of follow-ups by the sales team.

• Analyze the marketing performance of each center: number of leads, cost per lead, conversion, and event effectiveness.

• Prepare weekly and monthly reports for the Marketing Manager/Head Office.

• Evaluate vendors, media, and promotional activities.

• Oversee English 1 branding consistency across all centers.

• Ensure promotional materials, booths, and activities are delivered according to brand guidelines.

• Provide creative campaign ideas to increase area awareness.

• Coach, guide, and develop all Marketing Coordinators.

• Provide regular coaching on event execution, data management, and brand communication.

• Conduct weekly meetings, performance reviews, and role distribution based on each center’s needs.

• Ensure all Marketing Coordinators have the tools, information, and support required to achieve targets.

• Minimum D3/S1 in Marketing, Communications, or Management.

• 2–3 years of experience leading area marketing, events, or offline activations.

• Experience in the education industry is a plus.

• Strong understanding of lead generation strategies and offline event execution.

• Intermediate English proficiency (CEFR minimum B2).

• Knowledge of Digital/Online Marketing.

• Able to analyze marketing data & create reports.

• Strong communication, leadership, and coordination skills.

• Comfortable working with high mobility, fast pace, and target-oriented environments.

• Creative, proactive, and capable of on-ground problem-solving.