Executive Director, Commercial Martech & Field Enablement Lead

We are seeking a transformative and strategic senior leader with a wealth of diverse experience to work in close collaboration with BU SVPs and VPs and their leadership teams to develop and lead the vision, strategy, and execution for field-facing colleague engagement and operations to enable exceptional colleague and customer experiences.

This individual will be responsible for significantly elevating the enablement of customer-facing teams and a critical focus of this role is modernizing systems, capabilities and effectiveness through Mar Tech (Marketing Technology) solutions, including CRM systems, AI-driven tools, and digital engagement platforms.

This leader will ensure that technology investments are aligned with business priorities, enhance field enablement, and deliver measurable outcomes. The role requires close collaboration with not only Business Unit leaders but also with enablement leaders such as IT, SI&A, and Market Access. Responsibilities will also be to design and oversee institution of new programs and offerings as well as the development and implication of required behavior change solutions to ensure transformations are adopted, effectively integrated into work flow, and optimized to deliver continuous improvement in service of the business.

A Typical Day Might Look Like This:

Mar Tech Strategy & Enablement:

* Develop and implement a comprehensive Mar Tech strategy to optimize CRM systems, AI-driven initiatives, and digital engagement platforms for field enablement.

* Lead the implementation and integration of CRM technology to support pre-call planning, next-best-action recommendations, and first-call resolution (FCR). Role will also require designing well-rounded engagement solutions to harness entire x functional customer facing team

* Prioritize technology investments based on business needs, ensuring alignment with BU priorities and organizational goals.

* Oversee enablement for AI-driven solutions that enhance customer engagement, improve field productivity, and deliver actionable insights.

* Collaborate with IT, SI&A, and commercial operations teams to ensure seamless integration of tools and technologies into field workflows.

* Drive adoption and utilization of Mar Tech solutions across field teams, ensuring measurable improvements in engagement effectiveness and operational efficiency.

* Partner with training teams to ensure field colleagues are equipped to harness Mar Tech tools effectively in their daily activities.

Strategy & Vision:

* Define and communicate the long-term vision for field enablement and engagement strategy across businesses, ensuring alignment with each BU

* Develop a well-rounded strategy for how field-facing colleagues engage customers (HCPs, institutions, payers, and how the organization supports them through tools, training, CRM, and processes.)

* Translate vision into a prioritized roadmap, outlining capabilities, tools, processes, and metrics to optimize over the next 1-3 years.

* Collaborate with BU and enablement leaders to identify business priorities and ensure enablement initiatives address specific needs while maintaining appropriate consistency.

* Design, implement and optimize system for ongoing behavior change to ensure effective adoption and utilization of solutions

Field Enablement & Excellence:

* Lead enablement initiatives for customer-facing colleagues, ensuring they have the tools, processes, and support to deliver differentiated engagements.

* Partner closely with training teams to design and implement programs that address role-specific needs and capabilities, ensuring effective adoption and readiness.

* Define metrics and success criteria and oversee and monitor performance of new solutions

* Drive continuous improvement by identifying gaps in performance or engagement quality and leading interventions such as training (in partnership with training team), process redesign, or technology upgrades.

* Develop operational standards and make recommendations to optimize customer engagements

Engagement Strategy:

* Codify role scope, remits and ways of working across functions and business units (xRole and xBU), ensuring alignment and consistency in engagement approaches where appropriate.

* Support the voice of the customer in the organization, ensuring that we understand the needs of HCPs, institutions, payers, and other pharma customers so they can receive meaningful, consistent, high-quality engagements.

* Partner with commercial, medical, marketing, and enablement teams to ensure a seamless, supportive, and compliant engagement journey that differentiates the company from competitors.

* Lead initiatives to design or optimize engagement models, feedback loops, and metrics.

* Ensure governance and compliance appropriate to the pharmaceutical industry, including adherence to promotional regulations, data privacy standards, and HCP engagement codes.

* Oversee the end-to-end healthcare provider (HCP) experience, ensuring interactions are seamless, supportive, and…