Web Content Specialist

Web Content Specialist

Location:

Hybrid – Taunton, MA
Department:
Marketing

Employment Type:

Full-Time

Reports To:

Marketing Director

At Redemption Plus, we’re not just a prize supplier — we’re Architects of Fun.

Since 1996, we’ve partnered with family entertainment centers, arcades, cinemas, and entertainment venues across the country to create unforgettable guest experiences through innovative prizes, merchandising expertise, and industry‑leading support.

As a growing company, we’re investing heavily in our digital presence and ecommerce experience. From content and search visibility to customer experience and conversion optimization, we’re building a modern digital ecosystem that helps customers discover, engage with, and purchase from Redemption Plus more effectively than ever before.

At the heart of Redemption Plus is a team of curious, accountable, and driven individuals who care deeply about delivering excellent work and creating meaningful impact.

• Customer Obsession – We anticipate needs and create exceptional experiences.
• Accountability – We own outcomes, not just activity.
• Hustle – We act with urgency, energy, and excellence.

The Web Content Specialist plays a critical role in maintaining and optimizing Redemption Plus’s digital experience. This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You’ll help ensure our website is accurate, engaging, easy to navigate, and positioned to perform in today’s evolving search landscape.

This role is ideal for someone who enjoys balancing creativity with technical execution. One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale content production.

You’ll work closely with Marketing, IT, Product Solutions, Sales, and external technology partners to help drive traffic, improve conversion rates, and support the ongoing growth of our digital platform.

• Maintain and optimize product information, digital assets, and content across PIM and CMS platforms.
• Ensure product descriptions, metadata, imagery, and category structures remain accurate and consistent.
• Support ongoing website content updates and new product launches.
• Assist with digital merchandising and content organization initiatives.

• Create and optimize product pages, landing pages, blogs, and other digital content.
• Improve search visibility through on‑page SEO best practices.
• Conduct keyword research and search‑intent analysis.
• Support technical SEO initiatives and content performance improvements.
• Help position Redemption Plus as an industry thought leader through strategic content development.

• Monitor website performance using GA4 and other analytics platforms.
• Configure and validate tracking events and conversion metrics.
• Analyze user behavior and identify opportunities to improve engagement and conversion.
• Assist with reporting and performance analysis for marketing initiatives.

• Utilize Generative AI tools to support content creation, metadata generation, SEO optimization, and workflow efficiency.
• Explore new AI‑powered opportunities to improve digital operations and customer experience.
• Support the development of scalable content and marketing processes using emerging technologies.

• Support web production activities using HTML, CSS, Bootstrap, and CMS tools.
• Assist with quality assurance testing, responsiveness reviews, and content validation.
• Troubleshoot minor website issues and coordinate with IT or external partners when needed.
• Help improve overall site usability, navigation, and conversion performance.

• Partner with Marketing, Product Management, Sales, and IT teams to ensure digital content aligns with business objectives.
• Support lead generation and digital sales enablement efforts.
• Collaborate with external technology and platform vendors as needed.

• Bachelor’s degree…