Director of Sales – West U.S

Overview

Description S.I.N. 360 is a leader in dental implant and digital full-arch rehabilitation solutions. We are seeking a high-impact Director of Sales – West U.S. to lead and grow our western division in one of the most competitive markets in dentistry. This role requires deep experience in full-arch dentistry, a proven ability to lead, recruit, and develop elite sales teams, and a commitment to operating with integrity, professionalism, and clinical credibility.

The ideal candidate is a strategic leader who can balance hands-on coaching with high-level planning, while building trusted relationships with clinicians, DSOs, and internal stakeholders. The Director of Sales – West Division will report directly to the President and collaborate closely with Marketing, Digital Solutions, Operations, and Finance to ensure alignment with company objectives.

• Lead and oversee the West U.S. sales organization, managing a team of regional and territory sales representatives
• Drive revenue growth and market penetration across a highly competitive fullarch and implant dentistry landscape
• Recruit, hire, onboard, and develop toptier sales talent with a focus on longterm performance and cultural alignment
• Establish clear performance expectations, KPIs, and accountability across the sales team
• Coach and mentor sales representatives through ridealongs, pipeline reviews, and ongoing training initiatives
• Ensure consistent, ethical, and compliant sales practices aligned with company values and clinical standards
• Partner closely with marketing, education, clinical, and leadership teams to align strategy and execution
• Build and maintain strong relationships with key accounts, KOLs, DSOs, and strategic partners
• Drive revenue growth across S.I.N. Implant System products and Digital Solutions (imesicore, Micron Mapper, Sprint Ray, Exocad, Dekema, and others)
• Ensure the sales organization meets or exceeds all quotas and KPIs
• Use CRM data and analytics to monitor sales performance and adjust strategies proactively

• Minimum 7-10 years of sales experience in dental, medical device, or healthcare markets
• Direct experience in fullarch dentistry (implants, surgical solutions, restorative workflows, or adjacent technologies)
• Proven success managing and scaling sales teams across large, multistate territories
• Demonstrated ability to recruit, train, and retain high performing sales professionals
• Strong understanding of consultative selling in complex, relationship driven environments
• Ability to lead with integrity, transparency, and professionalism in an ultra competitive market
• Excellent communication, coaching, and leadership skills
• Willingness to travel regularly throughout the West U.S.

• Prior experience working with DSOs and large group practices
• Experience launching or expanding territories in competitive markets
• Background collaborating with clinical education or training teams
• Based in California or willing to relocate

• This role is ideal for a leader who:
• Commands respect with both sales professionals and clinicians
• Leads by example and builds trust internally and externally
• Understands that longterm success in fullarch dentistry is driven by clinical outcomes, education, and ethical partnerships, not shortterm wins

S.I.N. 360 has a wonderful culture where people value their work and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to be promoted from within. We have an open-door policy with direct access to executives; we want to hear your ideas and thoughts. Our company believes that to be productive long-term, we must have a genuine work-life balance.

We understand that employees have families and entire lives outside of the office.

S.I.N. 360 is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.

S.I.N. 360 runs a comprehensive background check, credit check, and drug test as part of our offer process.

• Insurance coverage (medical, dental, vision, life, and disability)
• Flexible paid time off
• Paid holidays
• 401(k) plan with company match