Sr Business Development Manager, Strategic Initiatives, Transparency
Listed on 2026-07-18
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Business
Marketing Strategy -
Marketing / Advertising / PR
Marketing Strategy, Marketing Communications
Sr Business Development Manager, Strategic Initiatives, Transparency
Job : | Services LLC
Amazon Transparency enables brands to protect products, build consumer trust, and gain end‑to‑end supply chain visibility through unit‑level serialization. As the program scales globally and the industry transitions toward GS1 Sunrise 2D barcodes, we are at a strategic inflection point that demands stronger cross‑regional alignment, disciplined initiative management, and tighter coordination between Business Development (BD), Product, and Marketing. The Senior Business Development Manager, Strategic Initiatives will own the strategic planning, cross‑functional coordination, and programmatic execution that connects our global BD organization.
This is not a delivery role with clear accountability for outcomes. You will drive the annual and quarterly planning processes that set BD direction, lead high‑priority initiatives from concept through execution, and build the mechanisms that ensure consistency and visibility across regions.
The ideal candidate combines strategic thinking with a bias for action, is comfortable operating in ambiguity, and brings a track record of driving cross‑functional alignment in complex, global organizations. You will influence without authority, synthesize complex information into clear narratives, and move at a pace that matches a high‑growth business navigating a once‑in‑a‑generation industry shift.
Key job responsibilitiesDrive Global BD Planning & Operational Alignment
- Lead the annual operating plan (OP1/OP2) process for the worldwide BD organization—defining timelines, aligning regional leaders on priorities, consolidating inputs, and driving the final plan to approval.
- Establish and maintain a global BD operating cadence (W , M , Q alignment) that ensures regional teams are synchronized on priorities, stage definitions, and performance expectations.
- Identify and drive cross‑regional opportunities: surface best practices from individual regions (e.g., pipeline health mechanisms, outreach models, retention playbooks) and scale them globally.
- Partner with Sales Operations to translate data insights (pipeline metrics, entitlement models, attrition trends) into actionable strategic direction for regional BD leaders.
Lead Cross‑Functional Strategic Initiatives
- Serve as DRI (Directly Responsible Individual) for select high‑priority initiatives that sit at the intersection of BD, Product, and Marketing—driving alignment, removing blockers, and ensuring delivery against milestones.
- Current initiative areas include (but are not limited to): externalization and off‑Amazon use cases, GS1 Sunrise BD readiness and go‑to‑market enablement, and new market segment development.
- Develop clear initiative charters (problem statement, scope, success criteria, timeline, stakeholders) and drive structured execution cadences that maintain momentum.
- Synthesize initiative status and strategic context for leadership communication—ensuring senior leaders have visibility into progress, blockers, and decision points without requiring deep operational immersion.
GS1 Sunrise BD Enablement & Go‑to‑Market Coordination
- Own the BD enablement strategy for the GS1 Sunrise 2027 transition—ensuring every regional BD team member can articulate the value proposition, position Transparency as a Sunrise solution, and engage brands on serialization readiness.
- Develop scalable enablement assets: playbooks, talk tracks, objection‑handling guides, brand‑facing collateral, and competitive positioning materials in partnership with Marketing.
- Coordinate Transparency’s presence at industry events and conferences in partnership with Marketing and senior leadership—developing content strategy, identifying speaking opportunities, and ensuring consistent messaging.
- Track and report on GS1 Sunrise adoption metrics across regions, identifying gaps and recommending targeted interventions.
Voice‑of‑Customer & Ecosystem Insights Amplification
- Partner with Marketing (who owns core VOC mechanisms) to extend and operationalize customer insights across BD and Product decision‑making.
- Build additional feedback loops to capture ecosystem‑level…
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