Senior Director of Commercial Finance

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, Life Lock, Money Lion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high‑impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well‑being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

The Senior Director of FP&A, Customer Acquisition is a senior leadership role on the Commercial Finance team and the primary strategic finance partner to our global Customer Acquisition organization
—spanning both Direct‑to‑Consumer (DTC) Performance Marketing and Partner‑Managed Sales
. This leader is accountable for shaping the financial strategy, investment framework, and performance management cadence that drive efficient, profitable customer growth.

You will own the long‑range plan, annual budget, and ongoing forecast for Customer Acquisition; set and pressure‑test growth, ROI, and profitability targets; and translate performance into clear narratives and recommendations for the executive team. The Senior Director will lead a global team of 14, build high‑impact planning and analytics capabilities, and ensure that decision‑makers have the insight they need to optimize marketing and sales investments, deploy capital effectively, and deliver on our growth and margin ambitions.

The Customer Acquisition Commercial Finance team is led by two Directors—one dedicated to DTC Performance Marketing and one to Partner Sales—with teams based across North America, Europe, and Asia to provide truly global coverage and insight.

• Serve as a strategic advisor to the Customer Acquisition teams on business initiatives, growth opportunities, spend structure, business planning and integration.
• Work closely with business segment leadership to improve and strategically support business operations, including ownership and accountability for financial performance.
• Partner with Marketing Analytics to optimize marketing spend through various data science models and spend curves (targeting high LTV customers to ensure strong long‑term growth), analyze program spend via funnel metrics for effectiveness.
• Champion the use of AI, advanced analytics, and process automation to modernize forecasting, reporting, and performance management, driving faster, more accurate insights and freeing capacity for higher‑value work.
• Develop key metrics and benchmarks to measure overall performance.
• Actively track all material initiatives and investments to summarize progress relative to commitments made during the planning process.
• Lead business unit planning processes.
• Creative and ad‑hoc modeling that enables effective decision making.
• Oversee an organization of 14 individuals, fostering professional growth and retaining valuable talent through coaching and development opportunities.

• Understanding of the broader business context and ability to align financial decisions with the organization’s strategic direction.
• Deep understanding of finance principles, financial analysis, budgeting, forecasting, and financial reporting.
• Ability to develop and execute financial strategies aligned with the organization’s goals and…