Campaign Writer; Demand Gen or Content Marketer

We need someone who can crank out integrated campaigns that showcase Soraban, drive pipeline, and keep the demand gen engine fed.

You’ll spend about 75% of your time creating core assets (guides, webinars, checklists) and the nurture programs around them, and the other 25% executing in Hub Spot, building lists, publishing landing pages, and tracking results.

• Take an idea, creative brief, transcript, customer interview, or webinar; research best practices, find valuable insight,s and turn it into a compelling guide, checklist, or framework
• Build a nurture sequence: emails, landing pages, and workflows in Hub Spot
• Create repurposed content — from social posts and graphics to short videos and ungated assets
• Draft ad copy variations for Linked In, Google, and display campaigns
• QA landing pages, test nurture flows, and track performance
• Access to our in-house designer for graphics, landing pages, and other design assets
• Collaborate with our digital agency on paid ads and SEO alignment
• Partner with our Director of Marketing for approvals, strategy, and edits

• Strong B2B marketing writing chops — you can spin expert insights into sharp, engaging content
• Hands-on Hub Spot experience: editing templates, building lists, setting up campaigns, and checking analytics
• Familiarity with paid ads and how creative ties into performance
• Ability to balance creativity with precision: shipping campaign assets fast without losing brand consistency
• Experience expanding nurture/drip programs into evergreen flows
• SaaS, professional services, or accounting tech background a plus

• Experience with website content (pillar pages, product pages)
• Thought leadership blogging or resource library build-out
• Case study development (1-sheets, web pages, slides)
• Event & webinar campaign copywriting

• Build and launch 3 fully packaged campaigns (~1 per month)
• Deliver 3 core lead magnets + complete nurture sequences
• Repurpose each campaign into social, ads, and evergreen resources
• Track and report on campaign performance in Hub Spot

• You’ll become known as the campaign engine behind a fast-growing startup in one of the hottest spaces in tech
• Tons of creative freedom — if you think of a great angle, make it happen
• Work closely with the Marketing Director while collaborating with a top-tier digital agency
• Flexibility — remote, part-time (~15–20 hours/week), 90-day contract with potential to extend

Soraban is building the execution layer for accounting firms — automating the admin work across tax workflows so CPAs can focus on their expertise. We’re a post–Series A company, growing fast, and looking for the right partner to help fuel our next orbit of growth.