Director, Digital Marketing Analytics & Performance Media

Director, Digital Marketing Analytics & Performance Media page is loaded## Director, Digital Marketing Analytics & Performance Media locations:
1720 W Rio Salado Pkwy Tempe, AZ 85281time type:
Full time posted on:
Posted Yesterday job requisition :
R14689
** What’s Under the Hood
** Drive Time Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find Drive Time’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

In short, as the Director, Digital Marketing Analytics & Performance Media (Director, Digital Marketing Analytics), you will own the strategy, execution, and measurement of Drive Time’s paid digital marketing investments across paid search and paid social, managing a $50M+ annual budget. You will lead a team of high-performing analysts responsible for driving high-quality leads and conversions to our dealership network through data-driven, performance-focused marketing.

Your leadership will push the boundaries of marketing innovation—creative and audience strategy, landing page experiences, experimentation, and ad tech evolution—while partnering closely with Product, BI, and Data Science to advance our competitive  long, the Director, Digital Marketing Analytics & Performance Media, is responsible for:
* Performance Marketing Strategy & Execution  + Own the end-to-end paid media strategy across paid search (Google Ads, Bing Ads) and paid social (Meta Ads)  + Define and execute creative strategy, audience strategy, and landing page experience optimization  + Launch, scale, and optimize campaigns to maximize lead generation and conversion for used car sales at dealerships  + Lead a $50M+ performance marketing budget with rigorous ROI discipline
* Analytics, Measurement & Experimentation  + Deliver visibility into marketing investments through dashboards, insights, and storytelling to senior leadership  + Design and interpret incrementality tests, geo-lift studies, A/B experiments, and platform lift tests  + Own A/B test measurement, reporting, and insight generation to improve user experience and conversion rates  + Drive continuous creative, messaging, and ad copy testing
* Ad Tech & Future-Readiness  + Evolve Drive Time’s ad tech stack to be resilient in a cookie-loss environment  + Implement and optimize Facebook CAPI, Google Enhanced Conversions, and other server-side tracking methods  + Lead the evolution of our paid search strategy as AI transforms the search results landscape
* Leadership & Collaboration  + Lead, mentor, and develop a team of analysts, elevating technical and strategic capability  + Partner with BI and Data Science teams to build improved measurement, targeting, and predictive capabilities  + Collaborate with Product, Marketing, and Technology teams to translate goals into scalable data-driven solutions  + Manage key digital media vendors and platform partners
* ** Analytical and Data-Driven:
** You have excellent problem-solving skills and can analyze data to uncover insights and drive actionable outcomes.
* ** Mentor and Leader:
** You enjoy mentoring others and embrace opportunities to grow as a leader.
* ** Excellent verbal and written communication skills:
** The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management
* ** Operate autonomously:
** This isn’t a “hold your hand” kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self-motivated to get the work done and get the work done well.
* ** Agile:
** Our vertical changes and develops quickly.…