Ecommerce Specialist

Purpose:

We are seeking a E-commerce Specialist to join our growing team! As the E-Commerce Specialist, you will take ownership of executing and maintaining our digital storefronts. This is a hands‑on role where you’ll manage product catalogs, optimize SEO, and keep both Shopify (D2C & B2B) and Amazon storefronts performing at their best. You will also work collaboratively with our internal teams including marketing, finance and customer service.

You’ll dive into details, solve problems independently and collaboratively, and keep projects moving. If you’re motivated by measurable results and enjoy seeing your work translate into higher conversions, stronger rankings, and scalable growth, this role will be a great fit.

• Maintain and optimize a catalog of up to 1,000 SKUs (titles, descriptions, pricing, imagery, tags, collections, metafields).
• Build and maintain collections, bundles, and pricing tiers.
• Manage app setup, integration, and maintenance (reviews, subscriptions, bundling, upsell tools, etc.).
• Own execution & QA for all Shopify content changes, including updating and scheduling site content aligned with launches and promotional calendars (homepage modules, banners, PDP refreshes)
• Audit and troubleshoot website issues, resolving quickly to keep the customer journey smooth.
• Use bulk upload/import tools (e.g., Matrixify) for catalog cleanup and data management.
• Identify opportunities to improve UX, merchandising, or workflows that can scale revenue or efficiency.
• Support site testing (A/B experiments, new feature rollouts).
• Collaborate cross-functionally with Customer Support, Sales, Product, and Marketing while maintaining ownership of content and site accuracy
• Coordinate and communicate with the web development team on escalated or more complex technical requests, providing clear context, requirements, following up and validating fixes through QA.

• Partner with a supporting agency to maintain catalog accuracy and compliance in Seller Central.
• Manage and update product listings for accuracy, policy compliance, and SEO optimization.
• Optimize listings for keyword ranking (titles, bullets, backend search terms).
• Upload and maintain A+ content, images, and copy.
• Track product visibility, sales rank, and conversions; apply learnings to future updates.
• Support planning and execution of promotional campaigns in collaboration with management.
• Adjust strategies based on performance insights and customer feedback.

• Conduct keyword research across platforms.
• Optimize product and content copy, metadata, and listings for maximum discoverability and conversions.
• Track SEO performance, report insights, and implement improvements.
• Stay current on algorithm updates and adjust strategies accordingly.
• Other duties as deemed necessary by management.
• 3+ years of hands‑on eCommerce operations experience.
• Bachelor’s degree in Business, Marketing, or a related field.
• Proficient in Shopify Plus Admin (D2C & B2B experience strongly preferred) and Amazon Seller Central.
• Comfortable managing and maintaining catalogs of up to 1,000 SKUs across multiple platforms.
• Familiar with Shopify app and 3‑rd party apps ecosystem.
• Solid understanding of SEO fundamentals and keyword strategy.

• Strong attention to detail and accuracy in execution.
• Proactive communicator who raises issues and questions early
• Comfortable troubleshooting and problem‑solving independently before escalating
• Analytical mindset with the ability to interpret data and apply learnings.
• Self‑starter with a growth mindset and eagerness to expand skills.

• Health, dental, vision, basic life insurance, short and long term disability, and parental leave
• 401K with company match
• Company contribution towards Health Savings Account (HSA)
• Quarterly company profit sharing opportunity
• Robust Paid Time Off (PTO)
• Paid holidays
• Paid parental leave
• Birthday and Anniversary recognition with gift card
• Performance and Safety recognition awards
• Employee referral bonus
• Gym reimbursement

At VB Cosmetics, our team members are our smartest investment. In addition to our
* dazzling* company culture, associate engagement and recognition initiatives, our benefits package, competitive compensation, and career development opportunities are important ways of showing them that we invest in our employee’s personal and professional success.

Become an integral member of the community to create and maintain a safe, efficient, and responsive work environment and support the Company’s plan to be a desirable workplace. Help build a healthy community whose members share a common goal, accept personal responsibility, earn each other’s respect, excel in their tasks, help each other be successful, participate in the social benefits of being associated with a winning team and Company profits and provide creative, enjoyable opportunities for all.