Senior Manager - Customer Segmentation and Geo Analytics

This job posting is anticipated to remain open for 30 days, from 20-May-2026. The posting may close early due to the volume of applicants.

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose:
We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

The Senior Manager - Customer & Geo Analytics is responsible for leading analytics leaders and teams across multiple functional areas. This role manages a highly engaged team and supports their development through coaching, feedback, and career planning. The Senior Manager partners with business stakeholders to deliver high quality analytic solutions that drive strategic decisions across the firm.

This position owns hands on customer segmentation and enhances segmentation capabilities with geospatial intelligence. The role supports branch and DMA strategy, geographic growth, and market opportunity modeling. Additionally, the Senior Manager brings next generation analytics capabilities that align to both field and national planning priorities.

Essential Functions

* Lead team members in achieving the department's objectives, ensuring delivery of customer segmentation, geospatial analytics, and market opportunity insights that advance firm strategy.

* Provide analytical insights to large and complex initiatives, integrating segmentation, spatial analysis, DMA/ZIP level insights, and growth modeling to inform decision making at scale.

* Execute best in class analytics within the area of responsibility, applying advanced statistical, segmentation, and geospatial methodologies to elevate business impact.

* Equip team members with the analytical knowledge and capabilities needed to prioritize work, assess trade‑offs, and meet stakeholder needs, including development in segmentation and geospatial techniques.

* Partner with senior leaders to integrate analytics into planning and decision making, ensuring customer, geographic, and market insights inform firmwide and field strategies.

* Influence business areas on effective use of analytics, demonstrating how segmentation, market demand analysis, and geographic intelligence can solve key business issues.

* Translate firmwide messaging into functional understanding and support change management across analytics teams.

* Maintain accountability for selecting and applying the appropriate analytical approach to business needs, including segmentation frameworks, DMA analysis, spatial modeling, and opportunity sizing.

* Translate department strategy into execution through development of customer analytics and geo-analytics roadmaps that support national and field level planning.

* Make personnel decisions including hiring, performance reviews, development planning, and necessary training, ensuring strong capabilities in both customer and geospatial analytics.

* Bachelor's degree in Analytics, Data Science, Statistics, Economics, Geography, Business, or a related field.

* 10+ years of experience in analytics, data science, or related fields, with at least 3+ years in people leadership.

* Hands‑on experience with customer segmentation, clustering, and audience analytics.

* Demonstrated experience with geospatial analytics (e.g., DMA/ZIP code analysis, spatial modeling, market opportunity assessments).

* Proficiency with geospatial tools such as Esri ArcGIS,…