UX Designer; GoFi

What’s Under the Hood

GoFi is an AI‑centric, licensed auto finance company built for a digital‑first world. Built upon an entirely cloud‑based infrastructure, GoFi provides a highly scalable next‑gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn‑down finance arrangements to fully integrated co‑branded finance and digital retail partnerships. GoFi is based in Dallas, TX.

In short, the UX Designer (GoFi) (Specialist, Marketing‑GoFi) is responsible for shaping and optimizing the end‑to‑end dealer experience across GoFi’s digital touchpoints. This role blends UX strategy, interaction design, user research, and data‑driven insights to create intuitive, engaging, and accessible experiences that strengthen the GoFi brand and drive measurable business results. You’ll work cross‑functionally to ensure every interaction feels cohesive, customer‑first, and purpose‑built to improve usability, satisfaction, and conversion.

• Designing and optimizing end‑to‑end user journeys across web, email, and other digital touchpoints
• Applying UX best practices to create intuitive, accessible, and user‑friendly experiences that drive engagement and conversion
• Conducting user research and gathering qualitative and quantitative insights to inform design decisions and enhance the dealer experience
• Creating wireframes, user flows, prototypes, and high‑fidelity designs for digital experiences
• Collaborating with cross‑functional teams to translate business goals and user needs into effective UX solutions
• Continuously testing, analyzing, and optimizing user experiences using behavioral data, usability feedback, and performance insights
• Ensuring consistency across all dealer‑facing digital experiences and interactions
• Monitoring and improving key performance metrics, including engagement, usability, conversion, and Net Promoter Score (NPS)
• Leveraging A/B testing, usability testing, and experimentation to support continuous improvement
• Partnering closely with Product, Sales, Marketing, and external vendors to execute user‑centered initiatives
• Acting as a liaison between GoFi stakeholders and vendor partners to ensure UX alignment across platforms and experiences
• Ensuring alignment across teams to deliver a seamless and cohesive dealer experience

• 1–3 years of experience in UX design, product design, interaction design, or a related field
• Bachelor’s degree preferred, or equivalent practical experience
• Experience designing and optimizing digital user experiences and customer journeys
• Proficiency with UX/UI design and prototyping tools (Figma preferred)
• Familiarity with usability testing, A/B testing, and user research methodologies
• Strong understanding of UX principles, accessibility standards, and responsive design
• Strong analytical skills with the ability to interpret data and drive informed design decisions
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a fast‑paced environment

• Preferred experience designing user journeys and executing multi‑channel campaigns in Braze
• Background in lifecycle experiences, experimentation, or conversion optimization
• Familiarity with digital marketing and email experience design
• Indirect experience in the auto industry

• We take a hybrid work approach, finding balance between the benefits of in‑person and work‑from‑home environments. This position has an on‑site expectation of a minimum of three days a week.
• Medical, dental, and vision—Drive Time Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top‑tier healthcare coverage.
• 401(K), Company‑paid life insurance policy, short and long‑term disability coverage to name a few.
• Growth Opportunities. Drive Time Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted each year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self‑guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
• Paid Time Off. Not just lip service: we work hard, to play hard. Paid time off includes (for all full‑time roles) wellness days, holidays, and the good ol’ fashioned YOU time! For part‑timers, vacation time is available—the more you work, the more you earn!

Hiring is contingent upon successful completion of our background and drug screening process. Drive Time is a drug‑free, tobacco‑free workplace and an Equal Opportunity Employer.