Manager, Outbound Sales

TL;

DR

Trainual is making a strategic bet on outbound — and we’re hiring the person who will build it into a repeatable, scalable engine.

This is a founding role. You’re not inheriting a finished motion; you’re defining one. You’ll lead a team of AEs and an SDR across both fully outbound and blended segments, own pipeline creation targets, and partner closely with Rev Ops and Marketing Ops to turn outbound from an activity into a measurable revenue driver.

If you’re someone who gets energized by building systems, developing reps, and proving that outbound works — this is your moment.

So… who are you?

You’re a builder who leads from the front.

• You’ve run outbound AE teams before and have the playbooks, scars, and wins to show for it.
• Strategy and execution aren’t in tension for you — you set the direction and you’re in the trenches making sure it happens.
• You don’t wait for the motion to be handed to you. You design it, test it, and scale it.

You coach with clarity and hold the bar high.

• You can diagnose whether a problem lives in targeting, messaging, rep execution, or funnel design — and you know how to fix each one.
• You develop AEs through real coaching: personalization, sequencing, objection handling, and deal progression — not just scorecards.
• Your team feels accountability as a feature, not a burden.

You think in systems.

• Hub Spot isn’t just a CRM to you — it’s a performance layer. You build workflows, sequences, and reporting that make the whole team faster.
• You partner well with Rev Ops and Marketing Ops because you understand what they need and what they can build together with you.
• You run structured experiments, learn fast, and scale what works.

What you will own & improve

• Define and continuously evolve segmentation and targeting strategies across your two segments
• Build and refine outbound playbooks across email, phone, Linked In, and multi-threading
• Partner with Marketing to sharpen messaging and campaign performance
• Establish and own outbound KPIs tied to pipeline creation and downstream conversion
• Provide feedback on the technology stack to continuously improve outbound performance

• Own outbound pipeline generation targets and conversion metrics end-to-end
• Improve meeting quality, win rates, and deal progression across the team
• Diagnose and address gaps across targeting, messaging, rep execution, and funnel performance

• Lead a team of Account Executives across multiple motions and segments
• Full-cycle AEs cover organizations with 25–349 FTEs, balancing inbound and outbound
• Mid-Market AEs cover organizations with 350–1,000 FTEs, running 100% outbound
• Coach outbound fundamentals: personalization, sequencing, objection handling, and progression
• Drive accountability to outcomes — pipeline, conversion, and revenue — not just activity

• Partner with Rev Ops to build and optimize workflows, reporting, and funnel visibility in Hub Spot
• Collaborate with Marketing Ops on campaign execution, targeting, and data quality
• Ensure alignment across GTM teams to improve efficiency and scalability of outbound efforts

• Own outbound infrastructure within Hub Spot: sequences, workflows, and reporting
• Maintain data hygiene and build reporting that drives real decision-making
• Continuously improve processes to support a team that’s growing

• Run structured tests across messaging, channels, and targeting approaches
• Use data to iterate quickly — and scale what’s working

What you already know

• 3–5+ years leading outbound AE teams in a B2B SaaS environment, with a track record of hitting or exceeding pipeline and revenue targets
• Proven outbound builder — you’ve created or significantly evolved an outbound motion, not just managed an existing one
• Full-cycle fluency — comfortable coaching reps across every stage from cold outreach through close
• SMB and mid-market experience — you understand the nuance of selling into organizations of different sizes and complexity
• CRM discipline — hands-on experience with Hub Spot (or similar), including sequences, workflows, and funnel reporting
• Cro…