Digital Marketing Specialist

Description

Looking for a new opportunity where you can help expand access to career-focused education through digital marketing. We’re Sonoran Desert Institute and we are seeking an experienced Digital Marketing Specialist to join our team.

Sonoran Desert Institute (SDI) has been changing lives since 2000. As a DEAC accredited school, our mission is to provide students with current, industry-driven, quality education, delivered through online distance education and practical applications. SDI is an employee-owned company creating a culture with an ownership mentality at the foundation. We believe in rewarding our employees through the success of the institution.

We’re proud to be recognized by the Great Place to Work Institute as a Great Place to Work for both 2023 and 2024 — and we’re just getting started. Come be a part of our dynamic organization where you will have the ability to impact the lives of others as they pursue their educational journey with us.

The Digital Marketing Specialist is responsible for growing the SDI brand through data-driven strategies. A successful Digital Marketing Specialist will have great impact by assisting with both content production and strategy. Using tracking systems, industry trends, and multi-channel media, this team member will advance SDI’s brand, increasing audience, leads, students, and graduates.

By fully immersing in data and market analysis, the Digital Marketing Specialist will be able to help implement tests, projects, and initiatives that will find more effective ways to market SDI. The Digital Marketing Specialist will work closely with the Compliance team to produce content that both advances the school’s brand and adheres to the guidelines that keep our school safe.

The Digital Marketing Specialist will also be responsible for vendor and project management, as well as maintenance of systems and data.

• Social Media: in collaboration with other Marketing team members, strategize and produce constant interactive and organic presence and messaging within SDI’s social media strategy goals, specifically for Facebook, Twitter, Linked In, Youtube, Instagram, and other emerging digital media.
• Email Marketing: test, track, and analyze the successes and failures of multi-tier email marketing systems and strategies. Work with other Marketing team members as well as other SDI team members across departments to positively impact email open rates, conversion results, and other key metrics.
• Website:
  Analyze and track trends, proactively find opportunities and threats in relation to website traffic, SEO, site content, and page ranking, including A/B testing as needed. Collaborate with vendors as necessary to trial and produce tests and new strategies.
• Content Marketing:
  Working with other Marketing team members, come up with creative content ideas for -- and then help produce — items like blog posts, press releases, videos, and more as directed by the VP of Growth and Marketing.
• Internal Communications:
  Collect and produce content for the SDI Internal Newsletter, both to increase team-wide communication and to bolster inter-departmental excitement about what the team is accomplishing each month. Share out data with key players. Look for additional ways to increase communication with and to other SDI departments.
• Web Reputation Management: seek out ways to improve SDI’s web reputation by creating and implementing strategies regarding obtaining and utilizing positive reviews, refreshing business profiles, and more.
• Actively search for creative, new, and better ways to promote and advance the school. Responsible for deliverable lead data and ROI on budgeted campaigns.
• Using existing and emerging data solutions and systems, produce weekly, monthly, quarterly, and annual data regarding lead generation, lead sources, conversion success, content trends, website traffic data, and more.
• Expose vulnerabilities and opportunities using data, and work with other SDI team members to find new and better ways to collect, report, and analyze data.
• Implement, optimize, and maintain marketing software systems and platforms, working with digital marketing…