Digital Content Specialist

Digital Content Specialist

The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations.

The Digital Content Specialist supports digital strategies across ASU social media accounts, including the ASU Foundation and Sun Devil Rewards, by creating, publishing, and optimizing on-brand content. This role is responsible for day-to-day content execution, performance tracking, and reporting insights to leadership and stakeholders to support engagement and goals.

• Creates and publishes platform-appropriate digital content across social media channels such as Instagram, Facebook, Linked In, and other platforms as assigned, in alignment with cross-channel strategies and planning

• Maintains and manages a social media content calendar in coordination with internal stakeholders and project timelines

• Develops a working understanding of audience segments and personas and applies this knowledge to create relevant, engaging content that inspires action

• Develops content in multiple formats, including short-form video, static graphics, carousels, and copy, to drive engagement and brand affinity

• Collaborates with project managers, client solutions managers, designers, and video producers to understand objectives, audiences, and desired outcomes and translate them into compelling, on-brand content

• Actively participates in new idea generation, brainstorming concepts, and makes recommendations for creative ways to accomplish marketing goals

• Reviews marketing plans and applies them to content creation; monitors content and campaign performance using platform analytics and reporting tools to inform ongoing optimization

• Analyzes and reports on social media performance metrics, identifying trends, insights, and opportunities for improvement; shares updates in meeting and presentation formats

• Coordinates day-to-day content creation and ideation with student workers, providing guidance and feedback on assigned tasks

• Researches best practices, emerging trends, and platform updates to inform content recommendations and execution

• Ensures content meets brand, accessibility, and compliance standards, including accuracy, grammar, punctuation, writing style, and department requirements

• Performs other duties as assigned

• Working knowledge of social media publishing, monitoring, and listening tools

• Understanding of digital content best practices, including platform-specific requirements and short-form video fundamentals

• Strong written and verbal communication skills with the ability to collaborate effectively across teams

• Ability to think strategically, holistically, and articulate how to best engage with key audiences throughout the engagement lifecycle

• Ability to interpret brand platforms, design standards, content guidelines, and strategic communications plans and apply them to creative execution

• Demonstrated proficiency using creative and productivity tools, including Microsoft Office, Google Docs and Slides, and project management systems

• Collaborative style, combined with the ability and desire to work in a team-based environment

• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information

• Ability to work both independently and as part of a team

• Problem solver who can take initiative and set priorities while being flexible

• Detail-oriented with a commitment to accuracy, quality, and consistency

• Highly organized and able to handle multiple projects

• Adept at navigating complex environments with evolving priorities and communication plans

• Knowledge of AP style

• Bachelor s degree in Marketing, Communications, Journalism, or closely related field

• One (1) year of related experience in content creation, preferably for social media platforms (Facebook, Instagram, Linked In, etc.)

• Or any…