Head of Growth | E-Commerce

Full Time | In-Person / Hybrid (Remote option available for exceptional candidates)

Nominal is a fast-growing cultural jewelry brand rooted in Arabic heritage and Islamic faith. We serve a predominantly Muslim, female audience and our goal in the context of this role is to grow the business with smarter acquisition, better retention, and scaled performance marketing. We're a lean, high-performing team that punches above our weight class. Our brand resonates deeply with our community, and now we need someone who can turn that cultural connection into explosive profit-driven growth.

As Head of Growth at Nominal, you'll own driving revenue growth by building and scaling our entire growth engine. You'll own our email/SMS revenue strategy, strategize a high-performing UGC/influencer content pipeline, and optimize retention and lifecycle marketing. You'll work directly with the CMO to set quarterly goals, manage key agency relationships, and use data to ruthlessly prioritize what scales and what gets cut.

This is a high-impact, high-autonomy role for someone who's taken a DTC brand from $10M+ to $30M+ before and knows exactly which levers to pull to drive profitable growth.

• Own revenue growth strategy
  :
  Build and execute the roadmap of growth; set quarterly goals, track performance, and adjust strategy based on what's working.
• Build UGC/influencer content engine
  :
  Scale existing systems to source, manage, and optimize UGC content; manage creator relationships and performance to help grow Nominal’s social media and paid media presence.
• Drive email/SMS growth
  :
  Own strategy for email/SMS with our agency to grow revenue and subscriber list and diversify the marketing calendar for the brand.
• Optimize retention & lifecycle marketing
  :
  Increase repeat purchase rate by 10–15% through loyalty program optimization, post-purchase flows, mobile app adoption, and targeted retention campaigns.
• Improve conversion rate and AOV
  :
  Partner with CRO agency to run 2–3 tests/month; optimize upsells, cross-sells, bundling, and checkout flow to increase AOV by 10–15%
• Build unit economics & reporting infrastructure
  :
  Establish CAC by channel, LTV by cohort, payback period, and contribution margin; create dashboards for real-time performance visibility.
• Manage agency relationships
  :
  Oversee and strategize with ad buyer, email/SMS agency, ad creative agency, CRO agency, and other softwares.
• Create promotional calendar strategy
  :
  Partner with CMO to plan flash sales, exclusive offers, product launches, and cultural campaigns that drive urgency and revenue.
• Collaborate cross-functionally
  :
  Work with Creative Team on performance-driven creative, CFO on forecasting and profitability, and Marketing Ops Coordinator on execution

• 7+ years in DTC e-commerce growth marketing with at least 3–5 years in a senior performance marketing or growth leadership role
• Proven track record scaling a DTC brand from $10M+ to $30M+ and can clearly articulate the strategies and tactics you used to achieve that growth
• Deep email/sms expertise: strong email/SMS marketing background:
  Driven significant revenue from owned channels through segmentation, flow optimization, list growth, and campaign strategy
• Analytical and data-driven:
  Comfortable with unit economics (CAC, LTV, payback period, contribution margin); use data to prioritize and make ruthless decisions
• Experience managing agencies and freelancers:
  Know how to set expectations, evaluate performance, and get the best results from external partners
• Retention and lifecycle marketing expertise:
  Built and optimized loyalty programs, post-purchase journeys, win-back campaigns, and customer segmentation strategies
• Shopify and DTC tool fluency:
  Proficient with Triple Whale, Klaviyo, Meta Ads Manager, Google Analytics, Shopify Analytics, and standard DTC growth stack
• Bias toward action, speed, and experimentation:
  Test fast, learn fast, kill what doesn't work, and aggressively scale what does without waiting for perfect data
• Strong communication and strategic thinking:
  Translate complex data into clear insights; collaborate effectively with CMO, creative team, and finance; push back constructively when needed