Marketing- Product Manager

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Product Manager for downstream Marketing will assist in developing and implementing strategic and tactical initiatives for a key product and/or market segment on a global basis to help drive direction and growth. Demonstrates leadership within the Division Marketing department, takes an active role in day-to-day operations, and participates in product development activities for product and/or market segment responsibility.

• Form relationships with and know key customers/distributors and major buying groups.
• Communicate with domestic sales force and global marketing entities (directly and through international marketing).
• Identify and communicate market trends to division management and internal team.
• Develop and implement comprehensive product marketing plans including strategic and technical components
• Forecast sales volume, monthly and long-term.
• Budget administration (promotional and expense).
• Profit and loss responsibility for product line.
• Identify and develop marketing programs, sales tools and promotions.
• Assist in preparing Business Plans
• Recommend product line modifications, extensions, new products and product deletions
• Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business as needed.
• Take an active role on product development teams as leader or key participant.

• Bachelors degree required, MBA preferred
• 3+ years experience working in a Product Manager or similar role required
• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management required
• Excellent problem-solving, critical thinking, and investigative skills required
• Experience working in, marketing, health-tech, or healthcare industry preferred
• Understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics required
• Substantial knowledge of marketing concepts and principles required
• Ability to create comprehensive marketing strategies with supporting plans and the ability to implement.
• Possess a clinical knowledge related to hospital environment, clinical practice and reimbursement policies preferred
• Strict attention to detail and ability to be decisive in an often ambiguous environment
• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations across business units
• Ability to manage competing priorities across multiple product lines
• Ability to establish and maintain Excel financial/forecast models to support cases, market segment evaluations and commercial pathways for short-term and long-term initiatives
• Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales teams
• Productive with demonstrated ability to get results
• Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated…