Head of Product Marketing

Revolution Parts is a mission-driven organization and pioneer in industry cloud, disrupting and innovating in the automotive space by creating the most active parts network in North America. Since our inception, dealerships have sold more than $1 BILLION in parts and accessories online using the Revolution Parts platform. We are here to transform the way parts buyers and sellers connect.
At the heart of Revolution Parts are our core values:
Think Big, Own It, Wow Them, Leave Your Ego at the Door, Work Together Win Together, and Move Fast, Fail Fast.
Join us in transforming the automotive industry, committed to making a positive impact on our customers and their digital transformation journey.

Most product marketing teams focus on launches, campaigns, and enablement.
That’s not the problem.
The real challenge is defining

* why the product wins
* and making that clear across the company.
We’re looking for a Head of Product Marketing who can turn complex products into clear, differentiated narratives that drive adoption, alignment, and revenue.
This role owns how we show up in the market, from positioning and messaging to go-to-market strategy. More importantly, it sets the standard for how we think about our customer, our value, and our competitive edge.
You’ll operate as both a strategic leader and hands‑on builder, defining the narrative, challenging assumptions, and ensuring every launch, campaign, and sales conversation reflects a clear point of view.

• Define clear, differentiated positioning that answers: why us, why now, and for whom
• Turn product capabilities into compelling narratives that drive understanding and action
• Establish messaging frameworks that scale across marketing, sales, and product
• Push back on unclear product strategy or undifferentiated features to ensure market clarity

• Lead GTM strategy from insight to positioning to launch to adoption
• Ensure every launch is anchored in a clear customer problem and differentiated value
• Build repeatable GTM systems without creating unnecessary process

• Go beyond collecting insights and synthesize them into strong perspectives
• Identify where current messaging is weak, generic, or misaligned with reality
• Translate market, competitive, and customer signals into strategic direction

• Act as a thought partner to Product leadership, not just a downstream function
• Challenge roadmap and feature prioritization when differentiation is unclear
• Help shape what gets built based on market opportunity and positioning strength

• Shape how users experience value from first touch to expansion
• Partner with growth and product teams to ensure messaging drives activation and conversion
• Ensure in-product experiences reflect the same narrative as external messaging

• Define what success looks like for product marketing beyond assets shipped
• Continuously refine positioning and messaging based on market response
• Connect messaging to measurable impact such as pipeline, adoption, and retention

• Align Product, Sales, Marketing, and CS around a shared narrative
• Raise the bar for how teams communicate product value
• Influence without authority through clarity, conviction, and evidence

• You create messaging that competitors cannot easily replicate
• You turn ambiguity into clarity quickly
• You are comfortable saying “this isn’t differentiated enough”
• You elevate the thinking of the entire organization, not just the output
• Your work changes how the company talks about itself and wins

• 7 to 12+ years in B2B SaaS product marketing, with experience owning positioning and GTM strategy
• Bachelor's Degree in Marketing, Business Administration, or equivalent work experience
• Demonstrated ability to define clear, differentiated positioning in competitive markets
• Strong strategic thinking. You don’t just execute, you define direction
• Proven ability to influence product…