Employee Benefits Manager Job Tempe area,Arizona USA,Marketing / Advertising / PR

Create commercialization strategies for new and existing Employee Benefits solutions
Develop go-to-market strategies aligned with product capabilities, customer needs, and market needs
Define launch objectives, success metrics, timelines, and commercialization plans
Build repeatable go-to-market processes across multiple products
Champion AI tools and emerging technologies across market research, competitive intelligence, messaging, launch planning, content creation, audience segmentation, and campaign personalization
Develop positioning, messaging, value propositions, and differentiation
Translate complex product capabilities into compelling customer value
Create messaging frameworks for employers, brokers, consultants, and sales teams
Develop and own thought leadership strategy for Employee Benefits, Financial Wellness, and Cyber Safety
Support white papers, articles, webinars, and other insight-driven content
Collaborate with Sales and Product subject matter experts to create compelling narratives
Build and maintain an editorial calendar supporting launches, sales cycles, and demand generation campaigns
Serve as marketing lead for new product launches
Partner with Product Management throughout product development
Coordinate launch readiness across Sales, Demand Generation, Creative, Communications, Customer Marketing, Legal, Operations, and Executive Leadership
Drive stakeholder alignment while balancing competing priorities
Monitor industry trends, competitive activity, and customer needs
Gather feedback from Sales, brokers, employers, and customers
Identify market opportunities supporting future product innovation
Define launch plans and integrated marketing strategies
Partner with Demand Generation on campaign strategy and Customer Marketing on lifecycle experiences
Ensure launch activities remain aligned throughout the customer journey
Measure launch performance against KPIs
Analyze adoption, pipeline, engagement, and customer feedback
Recommend performance-based optimizations

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
8+ years of B2B marketing experience
Experience leading product launches
Experience developing go-to-market strategies
Experience working with Product Management and Sales organizations
Product marketing knowledge
Go-to-market strategy knowledge
Commercialization knowledge
Product launch management
Strategic planning
Executive communication
Cross-functional leadership
Competitive intelligence
Messaging and positioning
Customer research
Strong business acumen
Excellent presentation skills
Ability to influence without authority
Experience managing highly visible strategic initiatives
Experience in Employee Benefits, HR Technology, Financial Wellness, Cyber Safety, SaaS, or Financial Services is preferred

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies, product launch management, and commercialization plans for Employee Benefits and related sectors. Proven ability to collaborate cross-functionally and leverage competitive intelligence to drive successful marketing initiatives.

Highest-signal resume keywords

Go-To-Market Strategy Development
Product Launch Management
Cross-Functional Leadership
Competitive Intelligence
Executive Communication

ATS Optimization Keywords

Hard Skills

B2B Marketing
Commercialization Knowledge
Strategic Planning
Messaging and Positioning
Customer Research
Product Marketing Knowledge
Performance Measurement
Campaign Strategy
Audience Segmentation
Content Creation

Soft Skills

Excellent Presentation Skills
Ability to Influence Without Authority
Strong Business Acumen
Collaboration
Stakeholder Alignment

Industry Keywords

Employee Benefits
HR Technology
Financial Wellness
Cyber Safety
SaaS
Financial Services

Tools & Technologies

AI Tools
Market Research Tools
Editorial Calendar Software
Content Management Systems
Customer Relationship Management (CRM) Systems

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