Media and Social Marketing Manager, Programmatic Strategy Lead

• Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
• Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
• Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
• Socializes media proposal and recommendations to partners and/or management to include senior executives.
• Ensures that all necessary client media plans are implemented correctly and in a timely manner.
• Manages highly complex budget plans.
• Communicates status with management and internal/external partners as necessary.
• Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
• Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
• Effectively directs agencies to ensure alignment with goals and prioritization.
• Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Subject-matter-expert knowledge of digital or social marketing industry and practices.
• Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
• Effective communication and presentation skills; able to present to all levels of leadership.
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

Expertise in developing and implementing multi-channel media strategies that align with business objectives, alongside strong leadership and communication skills to influence stakeholders and manage complex budgets effectively.

• Multi-Channel Media Strategy Development
• Digital Marketing Expertise
• Leadership in Stakeholder Collaboration
• Analytics and Measurement Tools Proficiency
• Budget Management

• Digital Marketing
• Social Marketing
• Website Merchandising
• Search Marketing
• Mobile Marketing
• Digital Campaign Management
• Business Intelligence Interpretation
• Media Strategy Development
• Risk and Compliance Management
• Performance Optimization

• Effective Communication
• Presentation Skills
• Mentoring
• Collaboration
• Influencing

• Marketing
• Advertising
• Communications
• Omni-Channel Experience
• Media Plans

• Microsoft Office
• Word
• Excel
• Power Point
• Analytics Tools