Product Marketing – GTM Lead Manager

• Own marketing positioning and messaging for products and launches, crafting clear, compelling, and differentiated product narratives.
• Define messaging architecture aligned to target audiences and product strategy.
• Develop high-impact product copy, value propositions, key selling points, and feature narratives.
• Maintain and evolve foundational product storytelling assets including videos, screenshots, and hero product materials.
• Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (DTC and non-DTC), investment levels, and launch cadence.
• Own integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
• Partner closely with Product Strategy to ensure marketing execution aligns to broader GTM objectives.
• Develop and compile full integrated marketing plans in partnership with commercial teams - including channels, investment, campaign frameworks, calendar, and required assets.
• Establish business goals and objectives of each GTM and ensure plans are built to achieve goals.
• Drive and execute cross-functional, integrated campaigns across paid, owned, earned, lifecycle, partner, and regional channels – focusing on the entire end to end customer journey.
• Develop foundational launch materials ensuring accurate and compelling representation of product capabilities.
• Partner with Analytics to size opportunities, forecast impact, and define launch KPIs.
• Connect launch performance back to the original plan and business objectives.
• Monitor in-market results post-launch and coordinate cross-channel learnings.
• Continuously optimize messaging, materials, and activation strategies based on performance insights.
• Embed AI into product marketing and GTM workflows, leveraging it to accelerate insight synthesis, messaging development, launch planning, asset creation, and performance optimization.
• Demonstrate strong cross-functional fluency across channels, product, brand, analytics, and regional teams.
• Proactively connect teams and drive clarity across complex launches.
• Apply strong project management fundamentals to ensure timelines and deliverables are met.
• Bring innovative and bold launch ideas while maintaining disciplined execution.

• 8-12 years of experience across product marketing, integrated marketing, and GTM strategy within technology or subscription businesses.
• Proven leadership in product positioning and differentiated messaging development.
• Demonstrated ownership of end-to-end launch marketing strategy and execution.
• Strong expertise in integrated campaign planning across channels and investment levels.
• Track record of developing product storytelling assets and high-impact launch materials.
• Analytics-driven mindset with experience forecasting impact and optimizing performance.
• Experience driving regional GTM activation and supporting sales enablement.
• Strong cross-functional collaboration skills with ability to influence stakeholders globally.
• Applied use of AI in launch planning, messaging development, and optimization workflows preferred.

Demonstrates expertise in product marketing and integrated marketing strategy, with a strong focus on developing compelling product narratives and executing successful go-to-market plans. Proficient in leveraging analytics and AI to optimize marketing performance and drive cross-functional collaboration.

• Product Marketing Strategy
• Integrated Campaign Planning
• End-to-End Launch Execution
• Analytics-Driven Optimization
• Cross-Functional Collaboration

• Product Positioning
• Messaging Development
• Launch Planning
• Campaign Frameworks
• Performance Forecasting
• Storytelling Asset Development
• GTM Strategy
• Customer Journey Mapping
• Investment Level Planning
• Regional GTM Activation

• Leadership
• Project Management
• Stakeholder Influence
• Innovative Thinking
• Clarity in Communication

• Technology
• Subscription Businesses
• Integrated Marketing
• Go-To-Market GTM
• Cross-Channel Marketing

• AI in Marketing
• Analytics Tools
• Marketing Automation Platforms
• Content Management Systems
• Collaboration Software