Marketing Manager

JOB PURPOSE:

The Marketing Manager is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support

Duties and Responsibilities:

Create and establish strategic marketing plans to achieve company objectives for products and services

Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share

Generate and monitor department budget

Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage

Negotiates contract terms and communicates with outside agencies and suppliers

Manages development, production, and distribution of promotional and collateral materials to support marketing programs

Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness

Plans and conducts market research to identify opportunities for increased sales

Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development

Provides post-event reports, analysis and regular status reports on sales and marketing programs

Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings

Establish and maintain consistent corporate image throughout product lines, promotional materials, and events

Provide web site management

Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features.

Develop and maintain Corporate Sales and Marketing Policy and Procedures Manage model decorating processes and maintain furniture inventory

Other duties as assigned

Knowledge and Skills Must be able to interact and communicate with individuals at all levels of the organization

Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands

Exceptional written and verbal communication skills

Proficient knowledge of Microsoft Office applications

Valid driver’s license

Education and Work Experience College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience

Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)
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