Growth Marketing Specialist

What’s Under the Hood

GoFi is an AI-centric, licensed auto finance company built for a digital-first world. Built upon an entirely cloud-based infrastructure, GoFi provides a highly scalable next-gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn-down finance arrangements to fully integrated co-branded finance and digital retail partnerships. GoFi is based in Dallas, TX.

In short, the Growth Marketing Specialist (Specialist, Marketing-GoFi) is responsible for designing, analyzing, and optimizing dealer-facing marketing experiences across GoFi's digital ecosystem. This role combines UX design, marketing analytics, lifecycle marketing, and customer journey optimization to create highly effective, data-driven campaigns that drive engagement, lead conversion, dealer retention, and brand loyalty. You will leverage customer insights, behavioral analytics, experimentation, and marketing automation tools to continuously improve digital experiences across email, web, and multi-channel communications.

• Designing and optimizing dealer journeys across web, email, SMS, and other digital marketing channels.
• Developing and enhancing automated lifecycle, nurture, onboarding, retention, and re-engagement drip campaigns that drive dealer engagement and conversion.
• Leveraging marketing analytics and customer behavior data to identify opportunities for campaign optimization and improved user experiences.
• Building audience segmentation strategies and personalization frameworks to deliver targeted, relevant messaging.
• Analyzing campaign performance metrics including open rates, click-through rates, engagement, conversion, retention, and dealer lifetime value.
• Creating wireframes, user flows, prototypes, and high-fidelity designs for marketing and dealer-facing digital experiences.
• Conducting user research and gathering both qualitative and quantitative insights to inform campaign strategy and design decisions.
• Partnering with Marketing, Product, Sales, and Analytics teams to translate business objectives into measurable customer journey improvements.
• Managing and optimizing customer journeys within marketing automation platforms such as Braze.
• Executing A/B and multivariate testing to improve campaign performance, user engagement, and conversion outcomes.
• Developing dashboards and reporting to provide visibility into campaign effectiveness and customer behavior trends.
• Monitoring key performance indicators (KPIs) including engagement, conversion, funnel progression, retention, and NPS.
• Acting as a liaison between GoFi stakeholders and external vendor partners to ensure campaign and experience alignment.
• Driving continuous improvement through testing, data analysis, customer feedback, and journey optimization initiatives.

• Someone passionate about combining customer experience, marketing strategy, and analytics to drive measurable outcomes.
• A data-driven marketer who enjoys uncovering insights and translating them into actionable campaign improvements.
• A self-starter who thrives in an autonomous environment and takes ownership of results.
• An innovative problem solver who is naturally curious about customer behavior and emerging marketing technologies.
• A collaborative partner who communicates effectively across Marketing, Product, Sales, and Analytics teams.

• 1–3 years of experience in marketing analytics, lifecycle marketing, UX design, customer journey optimization, CRM marketing, or a related field.
• Bachelor's degree preferred or equivalent practical experience.
• Experience creating, managing, and optimizing multi-channel marketing campaigns, drip campaigns, and customer journeys.
• Strong analytical skills and experience interpreting campaign performance data to drive business decisions.
• Knowledge of customer segmentation, personalization strategies, and lifecycle marketing best practices.
• Experience with A/B testing, experimentation methodologies, and conversion rate optimization.
• Experience…