VP of Growth Marketing

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

The Vice President of Marketing leads the marketing strategy and execution for Unitek Learning’s Workforce Solutions division. This executive role is responsible for building and scaling a modern, data-informed, and AI-enabled marketing organization that supports employee demand generation within hospital partner systems, as well as brand awareness, demand creation, and sales marketing for hospital executives purchasing Unitek’s workforce education solutions.

• Develop and lead the multi-year marketing and growth strategy for the Workforce Solutions division (GTM / Positioning)
• Anticipate and plan for scale across hospital partners, geographies, and workforce programs.
• Set strategic priorities, make data-informed tradeoffs, and guide the organization through periods of growth and stabilization.
• Operate as an executive leader with independent decision-making authority, accountability, and ownership of the marketing function.
• Own and manage the divisional marketing budget, allocating resources across employee demand generation, brand awareness, sales marketing, agencies, and technology.
• Partner with Finance on planning, forecasting, and growth modeling to ensure marketing investments scale efficiently.
• Lead the employee-facing marketing strategy that drives enrollment within hospital partner systems, including internal communications, benefits, and HR platforms, leader cascades, on-site engagement, events, and physical and digital collateral.
• Ensure consistent, repeatable execution of employee demand initiatives while adapting to partner-specific needs and environments.
• Oversee co-branded marketing strategy and governance with hospital partners to protect and strengthen both brands.
• Build brand awareness and credibility for Workforce Solutions among hospital executive buyers and decision-makers.
• Develop pipeline/demand generation - utilizes CRM/Hubspot
• Develop executive-level messaging, positioning, and storytelling tailored to key buyer personas.
• Lead the creation and evolution of thought leadership, case studies, and outcomes-based narratives that support sales and business development.
• Own sales marketing and enablement assets, including executive presentations, sales partnership, messaging frameworks, and supporting tools
• Leverage data, AI, and automation to improve marketing effectiveness, personalization, speed, and operational efficiency.
• Build, lead, and develop a high-performing marketing organization with clear ownership, accountability, and career progression.
• Establish operating rhythms, workflows, standards, and playbooks that reduce ad-hoc work and support scale.
• Lead and manage external agencies and vendors to ensure high-quality, consistent execution.
• Partner with enterprise marketing teams across Unitek Learning to align where appropriate and eliminate duplication.
• Set and enforce brand, messaging, and execution standards across all Workforce Solutions marketing activities.

• Bachelor’s degree required. Master’s degree preferred.
• Ten or more years of progressive marketing leadership experience, including demonstrated success driving growth through marketing initiatives.
• Proven ability to build, lead, and scale high-performing teams through periods of growth, change, and complexity.
• Strong data, marketing ops, analytics, and performance orientation, with experience using insights to guide…