Director - Social Media & Influencer Strategy

Responsibilities:

• Own Caris Detect social media strategy/presence across priority channels, ensuring consistent messaging, scientific accuracy, regulatory compliance, and high-quality execution.
• Develop/manage social media editorial calendar with cross-functional stakeholders.
• Create, publish, optimize, and analyze content using audience insights and analytics.
• Coordinate with Creative/Digital Marketing so content aligns with integrated campaigns and product launches.
• Lead executive social media strategy to advance leadership/authoritative thought leadership.
• Build and execute influencer/ambassador/creator programs supporting commercial priorities and customer engagement.
• Identify, recruit, develop, and manage relationships with creators and trusted voices (including HCPs, patient advocates, etc.).
• Partner with the Patient Advocacy team to align influencer/social efforts with advocacy and community engagement.
• Direct agency/external partners; review/approve content and campaigns.
• Use social listening and trend monitoring to inform strategy; monitor brand sentiment and competitive activity.
• Evaluate emerging platforms/technologies; establish measurement frameworks, KPIs, and reporting tied to business outcomes.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10+ years leading social media, influencer marketing, brand marketing, digital engagement, or community building (healthcare/diagnostics/biotech/medical devices/consumer health preferred).
• Proven success driving measurable business results via social/influencer/community strategies.
• Strong understanding of building trust/community/cultural relevance via creators/influencers.
• Experience managing agencies and talent partnerships.
• Exceptional written communication/storytelling and content development.
• Strong analytics and campaign measurement.
• Exceptional project management and cross-functional collaboration skills.

• MBA or advanced degree.
• Experience in consumer health/wellness/performance brands.
• Healthcare/life sciences commercialization experience.
• Executive thought leadership, social listening, audience intelligence, and digital reputation management.
• Regulated healthcare/life sciences experience.