Marketing and Communications Specialist

Job Profile:

Creative Services Specialist 3

Creative Services

Full time

• Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile

Summary:

Responsible for advancing the university's public image and reputation through intermediate to complex media engagement and outreach activities to actively engage with media outlets, secure impactful coverage, and promote the university's stories, achievements, and expertise.

Are you passionate and energetic about creating compelling content to engage students, parents, institutional stakeholders and external audiences through engaging communication channels and storytelling? Is your marketing toolkit finely tuned to impact and elevate the branding, marketing and communication efforts of The College of Liberal Arts and Sciences at ASU? If so, your next professional adventure awaits.

The Marketing and Communications Specialist supports the recruitment, retention and outreach for multiple units within The College of Liberal Arts and Sciences, as well as brand strategy, marketing and priority communications initiatives.

This position will plan, develop and write creative, high-quality communications and strategic plans for a wide variety of audiences, including faculty, staff, students, donors, prospective students and the general public, using multiple digital and print communications mediums.

Reporting to the Assistant Director of Marketing and Communications for The College, this role will oversee communication efforts for multiple units within The College, working closely with faculty, staff, leadership and The College marketing team to plan and execute strategic marketing initiatives that advance unit priorities and strengthen The College's brand.

$65,000 - $75,000 per year; DOE

• Serves as liaison between specific unit/center(s) and The College marketing team.
• Builts awareness of events and engagement opportunities among alumni, donors and community members.
• Creates and maintains editorial calendars, content plans and strategic framework for associated high-profile university-wide and unit/center initiatives.
• Conducts content audits and gap analyses. Recommends strategies for improvement.
• Communicates regularly with communications and media relations representatives across The College and ASU to source content, coordinate efforts with external media teams and ensure accurate representation of the unit/center.
• Plans, develops and writes creative, high-quality communications and strategic plans for the unit/center (e.g., faculty, staff, students, donors, prospective students and the general public) using multiple digital and print communications mediums (e.g. email, print, web, social media).
• Proofs and copy-edits materials for accuracy, style, consistency, voice and readability, recommends and makes changes where necessary in materials, including print, social, video, podcasts, slideshows and informational graphics.
• Researches and develops social media and digital marketing strategies and standards to reach and engage online customer/member audiences.
• Creates and maintains webpages using HTML and other computer software.
• Maintains and updates school website pages with timely program, event and news content.
• Creates and prepares email lists, manipulates files for segmented campaigns and ensures accurate uploading and/or field mapping.
• Maintains and adheres to the ASU and The College brand voice and tone.
• Tracks research accomplishments of faculty, scientists and students to prepare annual reports and other external communications to support outreach and development initiatives.
• Builds individual email campaigns, including editing HTML, uploading images and graphics and designing campaign templates as needed.
• Ensures quality and accuracy of email campaigns by critically evaluating/verifying large contact lists, thoroughly testing and proofing campaigns and complying with industry direct mail protocols…