Senior Creative Product Marketing

• Lead the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem
• Develop audience-centric landing page strategies, messaging, and user journeys
• Deliver personalized digital experiences that improve engagement and conversion
• Establish testing and experimentation programs
• Define performance measurement frameworks and landing page best practices
• Identify opportunities to optimize the customer journey while ensuring brand consistency, accessibility, and operational excellence
• Serve as primary stakeholder for landing page platforms, analytics integrations, and emerging capabilities
• Translate business needs into innovative digital experiences with measurable results
• Support creative and marketing communication strategy, campaign ideas, communication plans, and campaign asset development and optimization
• Provide product, consumer, customer, channel, budget, trend, and positioning insights
• Partner with external agencies as needed
• Support product growth plans and agile marketing processes
• Support integrated marketing plan timelines from business review through activation and optimization
• Support activation creative briefs and provide input into brand strategic positioning
• Ensure product-related regulations, risk, and compliance requirements are followed
• Keep USAA's brand and mission to serve the military community at the forefront of creative marketing assets
• Identify, measure, monitor, and control risks in accordance with policies and procedures

• Bachelor's degree; OR 4 years of relevant education and/or experience
• 6 years of relevant work experience including digital marketing, demand generation, web strategy, or conversion rate optimization experience, with significant ownership of landing page strategy and performance
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
• Business acumen in business operations, industry practices and emerging trends
• Ability to analyze and interpret test data and create new hypotheses through customer and competitor insights
• Experience in Product Marketing, including understanding of specific laws and rules that govern consumer products
• Effective verbal and written communication skills
• Strong analytical skills
• Experience in financial services marketing and regulated marketing environments
• Proven success developing and scaling landing page programs
• Hands-on experience leading A/B testing, multivariate testing, hypothesis development, and conversion optimization programs
• Strong understanding of customer decision journeys for complex or high-consideration purchases
• Experience translating audience insights, behavioral data, and performance analytics into landing page strategies
• Ability to partner across product marketing, content, design, web development, analytics, and marketing operations teams
• Experience with personalization, segmentation, and audience targeting strategies
• Familiarity with web analytics, tag management, experimentation tools, CMS platforms, and marketing automation systems
• Experience balancing performance objectives with brand, compliance, legal, and accessibility requirements
• Must not require immigration support or visa sponsorship now or in the future

Demonstrates expertise in developing audience-centric landing page strategies and optimizing digital marketing experiences to enhance engagement and conversion. Proficient in performance measurement, A/B testing, and ensuring compliance within regulated marketing environments.

• Digital Marketing
• Landing Page Strategy
• A/B Testing
• Performance Analytics
• Product Marketing

• Conversion Rate Optimization
• Web Strategy
• Audience Targeting
• Segmentation
• Hypothesis Development
• Data Analysis
• Customer Journey Mapping
• Testing and Experimentation
• Campaign Development
• Compliance Management

• Effective Communication
• Collaboration
• Influencing Decisions
• Analytical Thinking
• Business Acumen

• Financial Services Marketing
• Regulated Marketing Environments
• Consumer Products
• Brand Consistency
• Operational Excellence

• Web Analytics
• CMS Platforms
• Marketing Automation Systems
• Tag Management
• Experimentation Tools