Director, Performance Marketing and Digital Products

Job Details Posting Details

• Posted on September 10, 2026

• Tempe, AZ 85284, USA
• Marketing
• Full-Time
• Requisition #: DIREC
  001590

Position: Director, Performance Marketing and Digital Products - Full Time/Exempt

Department: Marketing

Reports to: Senior Vice President, Marketing

Location: Arizona Cardinals (Tempe, AZ).

NOTE:

Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ .

Format: In-person

Note:

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.).

Cardinals Organizational

Summary:

The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home,

As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community.

We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community

If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what’s happening here .

Job Summary:

We’re seeking a Director, Performance Marketing and Digital Products to help us relentlessly pursue greatness. The Director will lead the digital marketing group responsible for owned digital channels, lifecycle marketing, CRM strategy, paid media, and digital product experiences across the team website, mobile app, ticketing, and other fan-facing platforms. This role will connect performance marketing, fan data, personalization, automation, UX optimization, and product strategy to create a more seamless fan journey that increases acquisition, engagement, conversion, retention, and lifetime value.

The role will also serve as a key cross-functional partner across Corporate Partnerships, Ticket Sales, Community Relations, Content, Data & Analytics, and other departments to align digital strategy with organizational priorities and business-driving initiatives.

Primary

Job Duties:

• Implement and manage both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement.
• Build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing to deliver incremental sales, and enable consumer loyalty.
• Assist with the selection and management of the business’s technology partners for the purpose of ensuring that the business is maximizing marketing performance and profitably.
• Coordinates cross-functional input, deliverables, timelines, and communicates properly documented progress and issues of programs to the SVP, Marketing.
• Track and monitor program performance against the business’s overall goals and objectives.
• Provide weekly/monthly/annual policy and quote forecasts for all the business’s products, evaluates scenarios for ROI performance, and communicates results and recommendations to the SVP, Marketing and key stakeholders.
• Lead efforts in the…