Marketing Copywriter

• Create compelling marketing copy for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands
• Write copy for email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints
• Adapt messaging to each brand’s voice, audience, channel, and customer journey
• Maintain brand voice, tone, and editorial standards
• Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data
• Use AI tools in daily writing workflows according to approved prompts, workflows, and quality standards
• Contribute ideas for improving AI tools and editorial workflows
• Participate in peer copy reviews and provide and receive feedback
• Partner with Merchandising, Creative, Marketing, eCommerce, and SEO teams
• Deliver polished, accurate, on-brand copy under tight deadlines
• Report to the Managing Editor

• 2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing
• Exceptional writing, editing, and proofreading skills
• Ability to adapt tone across brands and channels
• Experience writing marketing copy across email, digital marketing, web, and paid media
• Experience using generative AI tools such as ChatGPT, Claude, Gemini, or similar
• Strong editorial judgment and quality control
• Willingness to learn and follow established AI prompts, workflows, and documentation
• Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices
• Excellent organizational skills and ability to manage multiple priorities and deadlines
• Experience partnering across creative, marketing, merchandising, and ecommerce teams
• Bike riding and cycling-specific writing experience preferred
• Must be willing and able to attend a mandatory in-person interview

Demonstrates expertise in creating compelling marketing copy tailored to various brands and customer touchpoints, with a strong focus on SEO best practices and performance-driven marketing. Proficient in using generative AI tools to enhance writing workflows while maintaining brand voice and editorial standards.

• Copywriting Experience
• SEO Knowledge
• Generative AI Tools Proficiency
• Ecommerce Marketing
• Editorial Judgment

• Copywriting
• Editing
• Proofreading
• SEO Best Practices
• Conversion Copywriting
• Digital Marketing
• Email Marketing
• Performance-Driven Marketing
• A/B Testing
• Brand Voice Adaptation

• Organizational Skills
• Collaboration
• Feedback Reception
• Adaptability
• Time Management

• Ecommerce
• Retail Marketing
• Consumer Marketing
• Cycling Writing
• Brand Messaging

• ChatGPT
• Claude
• Gemini
• AI Writing Tools