Marketing Director, Universal Pathways and K-12

Marketing Director, Universal Pathways and K-12

Campus:
Tempe

JR126167

End Date:
September 12, 2026

Apply before 11:59 PM Arizona time the day before the posted End Date.

Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

ASU Learning Enterprise is seeking an experienced Marketing Director dedicated to expanding access to higher education through our Universal Pathways portfolio. The portfolio consists of three learning offerings, Universal Learner Courses, Earned Admission and Accelerate ASU.

In this role, you will drive strategic growth for these innovative offerings, with a focus on new learner acquisition, retention and expansion across B2C, B2B and B2B2C channels. The ideal candidate will possess a blend of strategic thinking with hands‑on execution, partnering closely with other team members in product and marketing to hit aggressive revenue growth targets.

This role is based at ASU’s Tempe campus. A fingerprint background check is a mandatory step in the hiring process.

$110,000 - $120,000 per year, depending on experience

You will own product marketing strategy for the Universal Pathways portfolio of offerings, including key messages, buyer personas, use cases, and learner journey development.

You will work closely with business development and product teams to scale Accelerate ASU in key markets across Arizona, the U.S. and the world.

Other duties as assigned.

You see the value in utilizing AI technologies to enhance productivity and drive more efficient and innovative marketing strategies. Your experience in adopting and integrating new tech has had a measurable impact on business outcomes in your previous roles.

You are intensely focused on creating margin‑oriented learner growth for focus areas via your insights and expertise. Ideally, you’ve worked in a start‑up and know what it takes to evolve a nascent brand and enhance marketing tactics with measurable results.

You use data and analytics to deliver campaigns that connect, as well as measurable results that can be replicated. You possess passion for education and empathy for learners who do not follow the traditional educational path.

You have the ability to deliver initiatives and projects in parallel in a fast‑paced environment. You have a demonstrated ability to innovate and execute on ideas quickly, while focusing on learner value and key performance metrics.

Experience, comfort and ease communicating strategic marketing plans and programs to executive audiences.

You are well versed in multi‑channel campaigns and media relations with experience uncovering stories and turning them into inspiring and impactful communications that engage various audiences.

Your values are aligned with LE’s and you have demonstrated success leading across functions to launch go‑to‑market strategies, balancing growth goals with high‑scale + low cost needs.

We are looking for a proven leader who has experience developing and executing growth marketing, ABM and channel strategies. You understand how to reach and persuade high school learners and their parents, and ideally have marketed to schools and districts as well. You know the K‑12 regulatory landscape, including FERPA and student‑data privacy, and you build campaigns that stay compliant without losing their edge.

You are…