Social Media Manager

Job Profile:

Outreach and Marketing Specialist 2

Outreach and Marketing

Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Bachelor’s degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

The Marketing and Communications team at the W. P. Carey School of Business is seeking a creative, detail-oriented, and highly motivated professional with a passion for social media and digital storytelling. Reporting to the assistant director of communications, the social media manager will oversee the strategy and execution of social media initiatives designed to increase awareness, deepen audience engagement, strengthen the school’s reputation, and advance organizational goals.

The social media manager will use audience insights, platform trends, and performance data to inform content strategy, identify opportunities, and continuously improve results. The ideal candidate is resourceful, organized, dependable, and efficient, with exceptional attention to detail and the ability to exercise sound judgment. This role requires someone who can balance creativity with strategic thinking, manage multiple priorities, and thrive in a collaborative, team-oriented environment.

Salary Range: $54,600-$70,000 annually; to commensurate with experience

• Responsible for oversight of social media strategies as well as management and reporting of vendor implemented strategies.

• Provide direction for social media strategy, including best practices in SEO/GEO and audience engagement through different social platforms.

• Design audience-building and social engagement strategies using performance-based and earned media tactics.

• Creation of annual social media content calendar, in alignment with Mar Comm planning

• Stay current on higher education social media trends, platform updates, and digital communication best practices to inform strategy.

• Manage social media monitoring tools and provide analysis, including, but not limited to, share of voice and social listening.

• Provide insights into the latest trends and best practices to ensure department/unit remains innovative in social media efforts.

• Develop consistent, actionable reporting for social media and influencer-related content and communicate insights to internal stakeholders and leadership.

• Analyze digital KPIs and proactively provide measurable insight into in-progress social media initiatives to effectively maximize campaign performance.

• Manage day-to-day operations across the organization’s social media platforms (including but not limited to Instagram, Facebook, Linked In ensuring content is timely, accurate, and aligned with brand standards.

• Create compelling, platform-specific content that advances organizational goals and engages target audiences.

• Oversee community management by monitoring comments, direct messages, and conversations, responding appropriately and escalating issues as needed.

• Manage platform settings, account access, permissions, and governance to ensure security and compliance.

• Collaborate with internal stakeholders to coordinate social media support for campaigns, events, and institutional initiatives.

• Supervise social media student worker team

• Develop and maintain collaborative working relationships with team members, project managers, creative resources such as multimedia, SEO, and content teams along with other outside constituencies to accomplish project goals and content needs.

• Serve as W. P. Carey School representative on campus-wide social media initiatives.

• Other duties as assigned.