Sports Business Program Manager

Job Profile:

External Relations and Advancement Specialist 3

External Relations and Advancement

Full time

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

The Department of Marketing in the W. P. Carey School of Business is seeking a highly organized, execution-driven, self-starter to provide program management for the department, with a strong emphasis on its highly regarded Sports Business Program. The ideal candidate will possess strong communication skills and thrive in a flexible, multitasking environment. Working independently under general direction and as part of a collaborative team, the successful candidate will provide essential backup support and assistance wherever needed.

The Department of Marketing is committed to educating students and leaders in ethical and thoughtful marketing practices that benefit organizations and consumers, creating knowledge and disseminating research findings that positively impact the trajectory of business and society, and influencing marketing best practices by actively engaging with business and the communities we serve. We work closely with a wide array of corporate partners to provide students with innovative curriculum, unique experiential learning opportunities, and the ability to interact with marketing professionals pursuing a variety of career paths.

This position plays an important role in helping faculty and other staff members advance the department and enhance the success of our students, with a particular focus on our Sports Business students.

$61,400-$72,500 to commensurate with experience

• Partner with the Faculty Director of the Sports Business Program to develop the strategy, administration, and ongoing success of the Corporate Advisory Board.
• Help recruit, onboard, and retain high-caliber advisory board members aligned with organizational priorities and strategic growth in partnership with the Faculty Director of the Sports Business Program and the Department Chair.
• Help develop and execute board engagement strategies, including meeting planning, communications, and member recognition.
• Cultivate and maintain strong relationships with executive leadership, board members, and external stakeholders to advance organizational objectives.

• Lead full lifecycle planning and execution of Sports Business Program events and Department of Marketing events as needed.
• Develop project timelines, manage logistics, and ensure seamless on-site event execution.
• Serve as primary on-site event lead, managing setup, vendor coordination, registration, and real-time troubleshooting.
• Assist with creating and managing sponsorship and membership invoices.

• Develop and implement integrated social media strategies to strengthen the Sports Business Program’s visibility, engagement and reputation across digital platforms.
• Oversee planning, content strategy and maintenance of various social media platforms.
• Support marketing and promotional efforts, including website updates, social media coordination, and event materials.
• Engage in Sports Business group travel coordination for program-related activities.
• Contribute to continuous improvement of program processes and participant experience.
• Maintain organized records and reporting systems.

• 3+ years of sports business-related experience with strong sports industry connections.
• 3+ years of expertise related to marketing
• Experience collaborating with corporate clients, sponsors, and internal and external stakeholders in a team-oriented environment.
• 2+ years developing and executing complex, multi-stakeholder events.
• Demonstrated experience creating event marketing materials and digital communications, including social media strategies and content.
• Experience in establishing and maintaining effective relationships with faculty, staff, students and community members.
• Strong project management and logistical coordination skills.
• Exceptional communication skills.
• Ability to demonstrate problem solving and initiative in fast-paced environments.
• Expertise with event management, financial, marketing, or CRM systems…