Social Media & Content Coordinator

This is an onsite position. Must live in or be willing to relocate to the Phoenix area.

Job Title:

Social Media & Content Coordinator

Department:
Marketing

Full-time | $50,000–$60,000/year, DOE

Spinato’s Pizzeria & Family Kitchen is a family-owned and employee-owned Arizona restaurant brand that has been serving the Valley for more than 50 years. With six locations across the Phoenix metro area and a growing footprint, we’re proud to be the Official Pizza of the Phoenix Suns, Phoenix Mercury and Arizona Cardinals, while staying deeply rooted in the local communities that got us here.

Our marketing is intentional. Every post, campaign, partnership and story should have a purpose and feel unmistakably like Spinato’s. Our voice is human, warm, conversational and never overly corporate or sales-driven. We’re looking for a Social Media & Content Coordinator who understands that great social isn’t about posting just to post. It’s about knowing our audience, finding the story worth telling, creating genuine connection and protecting a brand that our family, employee-owners and guests have built together for generations.

This role supports execution of our social strategy across platforms, bringing our food, people, and family story to life through consistent, engaging content. You'll work closely with the Social Media Manager and the wider marketing team to manage day-to-day social activity, create content, tell a story through photos/videoas, and make sure every post reflects the Spinato's brand: authentic, community-driven, and quality-obsessed.

• Support overall social media and campaign execution across all channels and locations.
• Build, fulfill, and publish content across Instagram, Facebook, Linked In, and Tik Tok on the cadence set by the content calendar and the Social Media Manager.
• Manage daily community engagement: comments, DMs, and reviews with a tone that matches Spinato’s voice.
• Develop Tik Tok content that aligns with current trends and Spinato’s brand voice, testing new formats as the platform evolves.
• Create and publish Instagram Stories, Reels, and other short-form content on a consistent weekly cadence.
• Flag community issues, trends, or escalations.

• Write engaging, on-brand captions for Instagram, Facebook, Linked In, and Tik Tok, incorporating relevant keywords and hashtags to support discoverability, with support from the Social Media Manager.
• Proofread all social content for accuracy, tone, and quality before it goes live.
• Capture organic photo and video content in-store and at events, turning everyday moments into scroll‑stopping posts and reels.
• Oversee professional photography and videography for print ads, website, live media, billboards, training content and more.
• Lead with professional photoshoots and content production days; setting up shots, gathering assets, and organizing footage for later use.

• Design simple social graphics and marketing visuals in Canva, following established brand templates and guidelines.
• Edit and finish photos and videos for social use (Reels, Tik Toks, Stories), keeping a consistent, polished look across every channel.
• Edit and finish photos and videos for professional use (Ads, Brand, You Tube), keeping a consistent, polished look that aligns with our brand guidelines.
• Support creation of internal and external training videos.
• Small graphic design flyers and assets for the store locations as needed.

• Help coordinate and execute social-driven campaigns and promotions from concept through to posting.
• Support creation of social gift baskets and marketing giveaways, coordinating logistics and content…