Senior Product Manager, Decorative Surfaces

Win At Wilsonart

At Wilsonart, we don't just make surfaces—we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care.

You'll be surrounded by teammates who take pride in their work and look out for one another. You'll have the chance to learn, grow and make a real impact. And you'll be part of a company that believes winning means helping you succeed at work and in life.

Here, you'll win with:

Support that keeps you well

• Medical, dental, and life insurance
• Company-paid short- and long-term disability
• FSAs and dependent care options
• Vision and legal benefits
• Gym discounts and wellness clinics
• Tuition reimbursement—for you and your dependents

Opportunities to grow

• Clear paths to promotion and internal mobility
• Training, coaching, and mentorship
• Development programs to support your goals

Time for what matters

• Paid vacation and holidays in your first year
• A culture that respects work-life balance

Wilsonart is seeking a Senior Product Manager, Decorative Surfaces to lead the strategy, development, commercialization, and lifecycle management of our Thermally Fused Laminate (TFL) product portfolio.

This is a physical product management role within the building materials and decorative surfaces industry. The ideal candidate will have experience managing manufactured products and a strong understanding of market strategy, product development, new product introductions, pricing, forecasting, and product lifecycle management.

The Senior Product Manager will develop and execute annual and long-term product strategies designed to maximize profitable growth across the TFL portfolio. This position will identify market opportunities and customer needs, assess competitive activity, develop product and pricing strategies, and lead cross-functional initiatives to bring new products to market and optimize the existing portfolio.

This role partners extensively with Sales, Marketing, Manufacturing, Sourcing, Supply Chain, Engineering, Design, Finance, and other internal teams, as well as customers and external partners. The successful candidate will be comfortable leading complex projects, influencing cross-functional teams, and translating market insights into actionable product strategies.

Product Strategy & Portfolio Management

• Develop and execute annual and long-term product strategies for the TFL product portfolio.
• Identify market opportunities, customer needs, emerging trends, and product gaps to support portfolio growth.
• Evaluate existing products and recommend enhancements, extensions, rationalization, or new product opportunities.
• Manage products throughout the entire lifecycle, from concept and development through launch, growth, maturity, and end-of-life.
• Develop business cases and return-on-investment analyses for new products, product enhancements, and portfolio investments.
• Establish product goals and performance metrics and monitor results against business objectives.

Market & Competitive Analysis

• Conduct market research to understand customer needs, market trends, competitive activity, and emerging opportunities.
• Assess competitors' products, features, pricing, positioning, and go-to-market strategies.
• Partner with Sales and customers to gather market intelligence and identify opportunities for growth.
• Translate customer and market insights into product recommendations and business strategies.
• Maintain a strong understanding of the decorative surfaces, TFL, laminate, panels, and broader building materials markets.

New Product Development & Commercialization

• Lead and coordinate new product introduction initiatives from concept through commercialization.
• Define product requirements based on market needs, customer insights, competitive analysis, and business objectives.
• Partner with Engineering, Manufacturing, Sourcing, Supply Chain, Design, Marketing, and Sales to develop and launch new products.
• Establish project timelines, milestones, and launch plans to ensure successful commercialization.
• Develop integrated product launch plans in partnership with Sales, Marketing,…