Director, Product Management - Ductless HVAC

At GE Appliances, a Haier company, we come together to make “good things, for life.”As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.

We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

As a GE Appliances’ Air & Water Solutions’ Director, Product Management – Ductless HVAC, you will have responsibility for the strategy and execution of the Ductless HVAC product portfolio, with accountability for revenue growth, profitability, and market performance. This role leads the development and execution of the 1–2 year product roadmap, aligning innovation, lifecycle management, and channel strategy with overall business objectives.

You will drive cross-functional execution across engineering, sourcing, quality, sales, marketing, supply chain, and international partners to deliver successful new product introductions, optimize the portfolio, and maintain a strong competitive position in the market.

In partnership with commercial and functional leaders, you will shape market segmentation, pricing strategy, product positioning, and investment priorities, ensuring product decisions translate into measurable business impact. Success in this role requires disciplined product lifecycle governance, strong operational leadership, and the ability to influence key business decisions through data-driven insights and clear executive communication.

Director, Product Management - Ductless HVAC

USA, Louisville, KY

Essential Duties & Responsibilities

Strategic & Financial Leadership

• Own and execute the multi-year product roadmap for the Ductless HVAC portfolio, aligning product investments to business growth and profitability objectives.
• Establish operating plans that translate business strategy into actionable product initiatives with measurable revenue, margin, and share outcomes.
• Lead portfolio decisions including product introduction, rationalization, pricing strategy, and lifecycle management to optimize financial performance.
• Identify and prioritize growth opportunities based on market analysis, competitive dynamics, and customer insights.

Team & Cross-Functional Leadership

• Lead and develop product management resources supporting the Ductless portfolio, providing coaching, performance direction, and strategic alignment.
• Drive cross-functional execution across engineering, sourcing, quality, sales, marketing, supply chain, and international partners to deliver product and financial commitments.
• Influence business decisions by providing data-driven recommendations on segmentation, channel strategy, and product positioning.
• Ensure strong collaboration with Commercial, Sales, and Operations leadership to align demand planning, inventory strategy, and product transitions.

Product Development & Execution

• Oversee end-to-end product lifecycle management, from concept development through commercialization and sustainment.
• Direct new product introduction (NPI) efforts, ensuring product specifications, compliance requirements, and agency certifications are achieved on time and within financial targets.
• Champion continuous product improvement initiatives, driving cost optimization, quality enhancements, and feature innovation.
• Utilize technical and market data analytics to inform product enhancements and portfolio decisions.

Market & Customer Leadership

• Lead voice-of-customer integration into product planning and development.
• Partner with Sales to strengthen channel engagement, training effectiveness, and product value communication.
• Guide development of technical and sales enablement materials to support market success.

Position Competencies (Required Knowledge, Skills, & Abilities)

• Strategic Product & Portfolio…