First- Admissions Counselor

Position: First-Year Admissions Counselor
Location: McKenzie

Purpose of Position and Scope of Responsibility:

The First-Year Admissions Counselor plays a key role in supporting Bethel University's enrollment goals through the recruitment and admission of prospective first-year students. This position is responsible for guiding students through the application process, representing the University at events, and fostering meaningful relationships with students, families, school counselors, and community partners. The Counselor supports domestic recruitment efforts and contributes to key admissions initiatives in alignment with University objectives.

This position requires frequent travel within an assigned region, as well as evening and weekend hours during peak recruitment periods.

Principal Accountabilities/Responsibilities:

Recruitment and Outreach

* Represent Bethel University at college fairs, high school visits, community events, and other outreach activities within assigned recruitment territory.

* Conduct individual and group presentations for prospective first-year students and their families, both on campus and virtually.

* Cultivate relationships with high school counselors, community-based organizations, and other influencers in the admissions process.

* Maintain ongoing communication with prospective students through email, phone calls, text messaging, and other forms of communication.

* Assist with the planning and execution of on-campus events such as Preview Days, campus visit days, and orientation activities.

Admissions Guidance and Processing

* Provide prospective students and families with accurate, personalized information about Bethel's academic offerings, campus life, and admissions process.

* Review applications, transcripts, test scores, and other supporting documents to make admissions recommendations.

* Ensure accurate and timely documentation of student records and interactions in the University's CRM system.

Collaboration and Engagement

* Partner with the admissions team, faculty, student ambassadors, and other departments to deliver a cohesive and welcoming experience for prospective students.

* Collaborate with campus offices, including Financial Aid, Academic Areas, Athletics, and Student Life, to provide comprehensive information to applicants.

* Participate in staff meetings, professional development opportunities, and training sessions to support team growth and institutional goals.

Data and Reporting

* Track individual recruitment performance, including student inquiries, applications, and enrollment outcomes.

* Utilize data and CRM tools to manage territory and outreach strategies effectively.

Perform related accountabilities/responsibilities as required or directed.

* This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

Minimum Qualifications

Knowledge/Education

* Bachelor's degree required; preferred areas include education, communications, marketing, or a related field.

Experience

* Strong communication, presentation, and interpersonal skills.

* Ability to work independently and collaboratively in a fast-paced environment.

* Proficiency in Microsoft Office and CRM systems preferred.

* Willingness and ability to travel regularly and work evenings/weekends during peak periods.

Desired Qualifications

Knowledge/Education

* Familiarity with admissions practices and higher education environments.

Experience

* Experience in student recruitment, public speaking, or customer service roles.

* Previous use of admissions software or CRM tools (e.g., Element
451, Slate, Salesforce, etc.).