Director Of Digital Marketing - TN

Title:

Director of Digital Marketing

Reports To:

President/CEO

Location:

Bellingham, WA or Waynesboro, TN (negotiable)

Department:
Marketing

Salary: $155K - $135k annual base salary for the initial six months, with transition to an attractive incentive-based compensation package designed to reward performance and contribution.

Seeking Health is a fast‑growing nutritional supplement company with $50M in total revenue across multiple channels. We prioritize scientific integrity and customer education over typical marketing tactics and are growing 20% YoY.

Create Customers for Life, Take Purposeful Action, Embrace Sudden Change, Collaborative Effort, Never Settle, Be You.

Own and rapidly scale our $17M direct‑to‑consumer channel as the primary growth engine for the company. Lead all DTC digital channels (paid media, SEO, email, e‑commerce, social) while building a high‑performing team that embodies our values—listening deeply to customers, taking bold data‑driven action, embracing AI innovation, collaborating across departments, and continuously optimizing every metric.

Transform our DTC business from $17M to $30M+ while improving unit economics and customer lifetime value.

• Drive $5‑8M incremental DTC revenue, improve ROI 20%+ across channels, establish us as the go‑to educational authority in our space.
• Build a world‑class marketing team.
• Create a scalable foundation for continued growth.

• DTC Growth Leadership:
  Own P&L and growth strategy for our $17M direct‑to‑consumer business. Build financial models forecasting CAC, LTV, channel contribution, and path to $30M+. Partner directly with CEO on growth initiatives.
• Education‑First Campaigns:
  Translate customer feedback and complex nutritional science into compelling content that builds trust and lifetime loyalty. Oversee all digital campaigns (PPC, display, retargeting, paid social), SEO/SEM, email automation, and e‑commerce strategies that prioritize education over hard selling.
• E‑commerce Excellence:
  Drive DTC revenue through seamless customer experiences, conversion optimization, and retention strategies. Own the digital customer journey from first touch to loyal advocate and collaborate with e‑commerce operations to ensure platform excellence.
• Multi‑Channel
  
  Collaboration:
  
  Work cross‑functionally with retail and wholesale teams to ensure brand consistency while optimizing DTC as a distinct, high‑growth channel.
• AI‑Driven Innovation:
  Champion cutting‑edge AI tools for customer segmentation, personalization, predictive analytics, and campaign optimization.
• Analytics & Optimization:
  Define OKRs and report on DTC performance, ROI, and effectiveness. Analyze customer behavior and attribution to drive continuous improvement. Manage marketing tech stack with relentless focus on extracting value and scaling what works.
• Team Building:
  Recruit, develop, and lead a high‑performing DTC marketing team. Foster a culture of collaborative effort, purposeful action, and never settling for good enough.

• 8+ years progressive digital marketing experience; 3+ years leading teams at DTC brands doing $17M+ revenue.
• Proven track record scaling DTC revenue 50%+ while maintaining or improving unit economics.
• Health/wellness/supplement industry experience marketing products requiring customer education (supplements, functional medicine, health optimization).
• Deep technical expertise in SEO/SEM, Google Analytics, Google Ads, Meta Ads, attribution modeling, funnel optimization.
• E‑commerce platform expertise with proven ability to optimize conversion rates and customer experience.
• AI implementation experience using Claude, ChatGPT, Midjourney, Jasper or similar tools for marketing performance.
• Data‑driven decisiveness—translating analytics into strategy and taking action with incomplete information.
• Team leadership building high‑performing teams through collaborative effort and never‑settle mindset.
• Bachelor's degree in Marketing, Business, or related field (Master's preferred).

• Experience with Shopify, Klaviyo, or similar DTC platforms.
• Background in supplement/functional medicine industry with…