Fitness Director Job Lafayette Tennessee USA,Management

Location: Lafayette

Benefits:

401(k)
Employee discounts
401(k) matching
Bonus based on performance
Free uniforms
Opportunity for advancement
Paid time off
Training & development

Fitness Director Workout Anytime – Lafayette TN Position Type:

Full-Time

Experience Level:

1–3+ years (Sales, Fitness, or Leadership preferred)

Who We Are

Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.

The Opportunity

The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.

Mission of the Role

Drive Personal Training revenue growth
Build and lead a team of high-performing coaches
Deliver an elite client experience that drives retention
Execute systems that produce consistent results

What You’ll Be Responsible For
1. Personal Training Sales & Revenue (Primary Focus)

Lead all PT sales and client conversions
Drive Personal Training Experiences (PTEs) and Kickstart sessions
Own monthly PT revenue performance
Coach trainers on sales, objections, and closing
Partner with GM to convert new members into PT clients

2. Client Experience & Retention

Ensure all clients are onboarded and serviced properly
Monitor attendance, engagement, and retention
Resolve member concerns, delinquents, and cancellations
Maintain a high-level client experience

3. Team Leadership & Development

Lead, coach, and develop a team of 4–7 trainers
Conduct daily check-ins, roleplay, and weekly performance reviews
Run monthly team trainings (sales, anatomy, retention)
Hold coaches accountable to performance standards

4. Operations & Execution

Maintain accurate schedules, reporting, and systems
Track production daily and submit required reports
Ensure compliance with all company systems and standards
Maintain cleanliness, professionalism, and brand standards

What We’re Looking For

Sales-driven mindset
Leadership ability and accountability
Strong communication and coaching skills
High energy and urgency
Ability to hold a team accountable to performance

Requirements

Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
CPR/AED Certified
1+ year fitness, sales, or leadership experience preferred
Ability to work flexible hours, including evenings and weekends

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