Social Media & Digital Content Manager- Dollywood Parks & Resorts - Exempt

Social Media & Digital Content Manager
- Dollywood Parks & Resorts - Exempt

Job Category
:
Marketing/PR

Requisition Number
: SOCIA
008837

Dollywood
2700 Dollywood Parks Blvd
Pigeon Forge, TN 37863, USA

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel.

We are seeking a Social Media & Digital Content Manager who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.

We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right checklist for a Social Media & Digital Content Manager will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

The Manager of Social Media & Digital Content enhances The Dollywood Company’s marketing efforts by serving as the face and voice of the brand across social media and other digital platforms. This role leads the team responsible for content creation, copywriting, and community insight development for Dollywood’s digital channels. The position drives strategic initiatives while guiding day-to-day execution across organic social media, web content, and email, strengthening Dollywood’s digital presence.

By bridging strategy and execution, the manager develops and oversees effective digital content plans that increase brand visibility, drive audience engagement, and ensure alignment with company goals and regional branding.

Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Summary of Essential Functions and Responsibilities

• The Regional Manager of Social Media & Digital Content will lead strategic initiatives and guide daily execution to enhance our digital presence by focusing on organic social media channels, web content, and the customer journey email program
• Developing and oversee a team responsible for executing effective digital strategies and will focus on enhancing brand visibility and driving audience engagement, ensuring alignment with the company’s goals and branding within the region
• The manager will bridge strategy and execution to effectively implement content plans.
• Develop and lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals and branding within the region
• Lead and manage a team of digital content managers, each responsible for a distinct function, to ensure effective execution aligned with strategic goals
• Collaborate with key stakeholders across departments to align strategic objectives and execution
• Monitor, analyze and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met
• Guide editorial planning to ensure consistent and strategic delivery across all channels
• Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies
• Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment

Other

• When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital
• Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more.
• A…