Social Media & Digital Content Manager- Dollywood Parks & Resorts - Exempt

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel.

We are seeking a Social Media & Digital Content Manager who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.

• Lead strategic initiatives and guide daily execution to enhance our digital presence by focusing on organic social media channels, web content, and the customer journey email program.
• Develop and oversee a team responsible for executing effective digital strategies to enhance brand visibility and drive audience engagement, ensuring alignment with the company’s goals and branding within the region.
• Bridge strategy and execution to effectively implement content plans.
• Lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals within the region.
• Lead and manage a team of digital content managers, each responsible for a distinct function, to ensure effective execution aligned with strategic goals.
• Collaborate with key stakeholders across departments to align strategic objectives and execution.
• Monitor, analyse and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
• Guide editorial planning to ensure consistent and strategic delivery across all channels.
• Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies.
• Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.

• When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital.
• Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more.
• As a public face of The Dollywood Company, promote the various properties in various settings.
• Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members.
• Assist as needed with major PR publicity events including, but not limited to, product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots.

Management reserves the right to change and/or add to these duties at any time.

• Minimum 18 years of age.
• Bachelor’s degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
• 3-5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry.
• Proven leadership and team management experience.
• Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content.
• Deep understanding of social media platforms, analytics tools, and best practices.
• Demonstration of strong editing skills.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
• Strong written and verbal communication skills with a customer service mindset.
• Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
• Ability to work independently and collaboratively in a fast-paced environment.
• Must have a valid TN Driver’s License with current automobile insurance and be…