Fall 2026 Social Media Internship - Dollywood Parks & Resorts - -Seasonal

At Dollywood Parks & Resorts, we create memories worth repeating! We are seeking a Social Media Intern who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together while caring deeply about our brand. We want to work alongside someone who acts as an extension of our mission, values, and culture. The ideal Social Media Intern will be equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

• Practical experience
• Hands-on experience within the wide scope of social media and influencer professions
• Opportunity to apply theory with practice
• Opportunity to identify and create professional contacts and network accordingly
• The opportunity to create portfolio work
• Working knowledge of a marketing department with a focus on social media

Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

• Attend Leadership Development classes as available
• Attend weekly intern meetings to discuss jobs of the week and learn about the different functions of a theme park
• Assist the social media team in executing all interactive efforts across social media, including influencers, social content, community management and social media reporting
• Assist the social media team in maintaining influencer inquiries and partnerships via AspireIQ, and scheduling and creating content for Pink Jeep and Dollywood Parks & Resorts' channels via Sprout Social
• Work with Dollywood Parks & Resorts personnel to obtain, develop and proof content for all social/PR campaigns
• Work with Public Relations and Social Media team to support PR and Dollywood Parks & Resorts' events (media visits, park events, etc.)
• Assist in social media analytics tracking for Dollywood Parks & Resorts' channels and evaluate results to adjust strategy to improve/meet goals
• Monitor all social media channels via Sprout on a daily/frequent basis, identifying issues or opportunities, and interacting with the Social Media Supervisor to address needs

Management reserves the right to change and/or add to these duties at any time