Google Campaign Specialist

Impactable – B2B Ads Agency is a Linked In Ads agency that specializes in high-quality lead generation for small and mid-sized companies. With a reputation for providing exceptional service, Impactable has been recognized as a leader in digital marketing. The team excels in running optimized campaigns that drive results and provide clients with access to our team of experts.

This is a full-time on-site role located in Lviv for a Google Ads Campaign Specialist
. The Google Ads Campaign Specialist will be responsible for conducting in-depth keyword research, developing and executing high-performance Google search campaigns, and analyzing campaign performance. They will monitor campaigns, optimize ad strategies, and provide data-driven insights and recommendations to clients, ensuring that strategies align with business objectives. This role requires effective communication with both technical and non-technical stakeholders.

• Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or another relevant field.
• 1+ years of experience in developing, executing, and managing Google Ads campaigns, including experience with Google Ads Campaign Manager (formerly Google AdWords).
• Demonstrated experience in driving leads through Google Search Ads, including the effective use of Google Search Network, keywords, ad copy, and extensions.
• Experience in A/B testing, campaign optimization, and a proven track record of improving click-through rates (CTR), conversion rates, and cost-per-click (CPC).
• Detailed understanding of Google Ads targeting, bidding strategies, ad formats, and measurement and optimization techniques.
• Experience with Google Analytics and other analytics tools to track campaign performance and generate insightful reports.
• Excellent analytical and problem-solving skills with a data-driven approach to marketing.
• Ability to work effectively in a fast-paced, dynamic, and team-oriented environment.
• Strong written and verbal communication skills.