Sr. Organic Social Media & Reddit Strategist

Sr. Organic Social & Reddit Strategy Consultant

Seeking a senior strategist with deep expertise in Reddit, You Tube, and organic social discovery to help clients improve visibility across social platforms and emerging AI-driven search experiences. This is a hands-on strategic role focused on understanding how social content, communities, and conversations influence search, AI Overviews, and Answer Engine Optimization (AEO). Ideal candidates have agency, consultancy, or creator-economy experience and can translate audience behavior, platform dynamics, and AI visibility trends into actionable recommendations.

Key Responsibilities

• Develop organic social visibility strategies with a strong focus on Reddit and You Tube.
• Analyze how social content, communities, and user-generated conversations surface in AI search experiences and citation layers.
• Identify opportunities to improve discoverability within social platforms and across AI-driven search environments.
• Evaluate audience behavior, search trends, competitor activity, and community engagement patterns.
• Partner with SEO and AEO teams to provide a social-first perspective on visibility and content strategy.
• Create strategic recommendations, roadmaps, and frameworks that support long-term organic growth.
• Present findings and guidance to internal teams and clients.

Requirements

• 7+ years of experience in organic social strategy, social search, community strategy, content strategy, or integrated marketing.
• Deep expertise with Reddit and You Tube from an agency, consulting, creator, or platform-focused background.
• Strong understanding of how major social platforms surface, recommend, and rank content organically.
• Familiarity with AI search experiences, AI Overviews, AEO, and the evolving relationship between social content and AI visibility.
• Experience using social listening and research tools to uncover insights and inform strategy.
• Ability to translate complex research and performance data into practical business recommendations.
• Strong client-facing communication and presentation skills.
• Experience operating in regulated industries is a plus.
• Strong understanding of authentic community engagement and platform best practices.

Ideal Background

• Agency or consulting experience preferred.
• Experience developing strategies for SaaS or B2B technology clients.
• Demonstrated knowledge of Reddit communities, content ecosystems, moderation considerations, and organic visibility drivers.
• Understanding of how to measure social's impact on visibility and discovery without overstating attribution or causation.

Details

• Contract opportunity
• Fully remote
• Approximately 12-15 hrs/week
• U.S. business hour availability preferred with Central or Eastern time overlap
• Project work expected to begin in early September

Pay Details: $40.00 to $50.00 per hour