Content Marketing Specialist

Performance & Channel Copywriting

• Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
• Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.

• Apply established brand voice guidelines and style standards across all portfolio brands.
• Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.

• Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
• Ensure practice content ranks as an authoritative answer for patient search queries.

• Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
• Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.

• Research dental and medical topics to ensure all content is clinically accurate and transparent.
• Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.

• Experience
  : 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
• Healthcare & Compliance: Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
• Conversion & Social: Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
• Multi-Brand Management: Experience adapting and maintaining distinct brand voices across multi-location networks.
• Technical
  
  Skills:
  
  Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.
  Agility: Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.

• Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
• Experience executing copy across regional or multi-state network footprints.
• Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.