Promotions Internship Fall

At Dollywood Parks & Resorts, we create memories worth repeating. We want folks who love having a great time, and love to make our guests do the same. Dollywood’s Hosts are more than just employees, Hosts are a part of our extended family. Come be a part of all the fun we are having! This position is responsible for working with the Marketing Team in the day-to-day operations of all aspects of the park’s marketing programs and activities.

Under the direction of the supervising staff member to whom the intern directly reports, the intern will be immersed in the marketing of a world‑class vacation destination with exposure to all marketing, regardless of specialization. The intern will build relationships with media partners; learn and understand radio/TV promotions and have the opportunity to cross‑train with multiple properties. The intern also will assist in event planning, preparation and execution, media relations, and promotion execution as required.

In turn, the intern will satisfactorily complete individual program requirements to satisfy college/university credit and/or course study requirements.

Dollywood will provide the intern:

• The opportunity to complete course credit for the term of the internship
• Practical experience
• Opportunity to apply theory with practice
• Opportunity to identify and create professional contacts and network accordingly
• The opportunity to create writing samples
• Working knowledge of a marketing department

• Explore The Dollywood Company’s history and culture to better contribute to the key messaging for assigned projects.
• Represent the Dollywood Company brands through interaction with visiting media
• Communicate accurate, compelling and timely information regarding The Dollywood Company that is consistent with marketing messages.
• Understand the phone and computer systems used daily.

• Assisting in execution of marketing campaigns including onsite activation to drive attendance and increase brand awareness
• Assist in execution of media promotions
• Facilitate radio remotes, fulfill radio promotions and contests
• Generate media kits to distribute to partners to advance media campaigns/promotions.
• Assist in execution of sponsor and retail partner relationships
• Generate post campaign performance evaluations, recaps and related insights for broader team review
• Assist Marketing Managers with various tasks
• Other duties as assigned

Management reserves the right to change and/or add to these duties at any time.