Sales Manager

Essential Functions And Responsibilities

Revenue & Leasing Leadership

• Serve as the on-site leader for leasing performance and revenue generation.
• Partner closely with the centralized leasing team to convert traffic, nurture prospects, and improve leasing velocity.
• Provide sales direction and support to Brand Experience Representatives, reinforcing leasing priorities, messaging, and customer experience standards.
• Monitor leasing activity, traffic quality, and conversion trends.
• Provide regular narrative reporting on closed and unclosed traffic, including objections, customer feedback, and market demand trends.
• Maintain awareness of competitor pricing, concessions, marketing strategies, and product offerings.

Brand Experience & Marketing

• Act as the primary brand representative and storyteller for the community.
• Lead community-level social media exposure, including content creation and engagement.
• Actively participate in video and photo content creation for market-ready and newly turned apartments.
• Proactively procure and manage positive online reviews and reputation initiatives.
• Plan, coordinate, and host resident events that enhance engagement, satisfaction, and retention.

Resident Relations & Customer Experience

• Serve as the on-site escalation point for resident and prospect concerns beyond the Brand Experience Representative level.
• Act as a liaison between residents and the CARE Team to ensure effective communication, follow‑up, and resolution of elevated issues.
• Maintain strong rapport with residents through proactive engagement and visibility.

Outreach & Relationship Building

• Lead outreach marketing efforts within the immediate town and surrounding neighborhood.
• Build and maintain relationships with local businesses, employers, and community organizations.
• Represent the community at local events, networking opportunities, and outreach initiatives.
• Identify partnership opportunities that support leasing performance and brand awareness.

Community Presentation

• Maintain oversight of amenity spaces and common areas to ensure presentation aligns with brand and leasing standards.
• Partner with all onsite team members to ensure the community is consistently tour‑ready.
• Participate in apartment turn walks to support merchandising readiness and content creation.

Administrative

• Conduct all business in accordance with company policies and procedures, Fair Housing Laws, Americans with Disabilities Act, Fair Credit Reporting Act, and other applicable regulations.
• Assist with processing rent payments, ensuring proper documentation and coordination with accounting and operational teams.
• Represent the company in eviction court proceedings when required, in coordination with leadership and legal counsel.
• Create purchase orders for office supplies, marketing materials, hospitality items, and resident events.

General

• Communicate vital community needs to leadership using a solution‑based approach.
• Establish and maintain strong relationships with residents, vendors, local merchants, and surrounding community groups.
• Carry out other duties as assigned by leadership.

• Strong sales aptitude with a customer‑focused mindset.
• Ability to communicate effectively both verbally and in writing.
• Comfortable creating and appearing in digital and social media content via multiple platforms (Facebook, Tik Tok, Instagram, Linked In, etc.)
• Ability to analyze leasing trends and communicate insights clearly.
• Ability to manage conflict and handle sensitive situations professionally.
• Working knowledge of Fair Housing and leasing regulations.

• Minimum of 2–3 years of experience in leasing, sales, hospitality, or customer‑facing roles, in multifamily, hospitality, or other customer facing industries.
• Demonstrated success in revenue generation, prospect conversion, or customer engagement.
• Ability to multi‑task, prioritize, and remain organized in a fast‑paced environment.
• Strong attention to detail.

The Sales Manager role represents a key leadership step within the community‑level revenue and experience track. This position is designed for high‑performing Brand Experience Representatives who demonstrate…