Paid Media Manager

Benefits:

* Competitive salary

* Dental insurance

* Health insurance

* Opportunity for advancement

* Paid time off

* Training & development

Position Summary

We are a nationally recognized home‑services brand seeking an in‑house Paid Media Manager to execute and optimize high‑impact acquisition programs across a multi‑location franchise network. You will manage day‑to‑day performance on Google (Search/Performance Max), Google Local Services Ads (LSA), and Meta, translating playbooks and strategy into consistent market‑level results. The ideal candidate brings hands‑on expertise, strong QA discipline, and a builder's mindset to help formalize processes, documentation, and automations as we scale.

Essential Duties & Responsibilities

* Campaign Execution & Optimization:
Build, launch, and optimize Google Search/PMax, LSA, and Meta campaigns to qualified‑lead and revenue targets; manage negatives, audiences, creative rotation, and value‑based bidding (tCPA/tROAS).

* LSA Operations:
Own verification, category setup, coverage mapping, review‑velocity coordination, dispute/credit workflows, and budget pacing at the market level.

* Tracking & QA:
Implement and validate GA4/GTM tags, Enhanced Conversions, Meta CAPI, call tracking, and offline event uploads from CRM; maintain naming conventions and governance.

* Testing & Insights:
Run structured A/B tests (offers, hooks, audiences, bidding); document hypotheses, outcomes, and next steps. Produce concise weekly insights and recommendations.

* Creative & CRO Support:
Draft ad copy and briefs; collaborate with design/video; manage landing page updates.

* Budget Pacing & Forecasting:
Monitor daily pacing within ±5%; adjust bids/budgets by market, surface risks, and recommend reallocations.

* Storm Surge Protocols:
Execute pre/during/post storm playbooks (copy/geos/budgets); support after‑hours monitoring during severe weather windows.

* Speed‑to‑Lead & Call Quality:
Track connect, book, and show rates; coordinate with call center and reputation teams to improve outcomes; flag spam/low‑intent patterns.

* Documentation:
Keep SOPs, checklists, and asset inventories up to date; contribute to a repeatable multi‑market operating system.

Minimum Qualifications

* 3-6+ years managing hands‑on paid media for lead generation (home‑services/franchise preferred).

* Proven wins improving qualified lead volume and CPL via Search/PMax, LSA, and Meta.

* Working fluency in GA4, GTM, Enhanced Conversions, Meta CAPI, call tracking, and offline event ingestion from CRM; comfortable with deduplication basics.

* Strong account hygiene: label/naming discipline, query sculpting, audience frameworks, and test design.

* Excellent copywriting for ads and clear communication of insights; organized, reliable, and detail‑obsessed.

* BA/BS or equivalent practical experience.

Preferred Qualifications

* Experience with Bing/Nextdoor/You Tube/Waze and light programmatic/CTV coordination.

* Exposure to simple automations (Google Ads scripts, Apps Script, or Python) for pacing/alerts/QA.

* Familiarity with reputation platforms (e.g., Birdeye) and their impact on LSA performance.

Tools & Platforms

* Ads:
Google Ads, Meta Ads, Google LSA (plus Bing/Nextdoor/You Tube/Waze as needed)

* Data & Tracking: GA4, GTM, Looker Studio, Enhanced Conversions, Meta CAPI, Offline Events

* Attribution & CX:
Call Rail (or similar), CRM (Abe Connect or similar), Birdeye (or similar)

* Ops:
Asana, Google Chat, Google Workspace, Zapier