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Manager, Route Sales - Texarkana

Job in Texarkana, Bowie County, Texas, 75503, USA
Listing for: Coca Cola Southwest Beverages
Full Time position
Listed on 2026-02-19
Job specializations:
  • Sales
    Retail Sales
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Req

Job Location:

Territory covers Texarkana and surrounding area
Work days/Shift Hours - if applicable: 5-6 days per week, including weekends / 7:00 AM until finish

Compensation:
Starting salary based on experience.
Additional earning opportunities may include performance-based incentives, quarterly bonuses, referral bonuses, and comprehensive benefits.

Additional Relevant Information:

General Purpose

The Route Sales Manager Is responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards and order replenishment activities within the assigned territory/route. This role will lead a team of four to six Merchandisers / Order Replenishment Merchandisers that will maintaining merchandising standards and order replenishment activities within a designated geographic area.

Duties and Responsibilities
  • Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory
  • Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
  • Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans.
  • Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
  • Lead customers in reaching sales potential on company products by offering creative merchandising ideas.
  • Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
  • Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
  • Sell-in and implement promotional strategies for the introduction of new brands and packages
  • Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
  • Solve issues that arise during execution and eliminate barriers.
  • Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
  • Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
  • Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
  • Train, evaluate and develop team of Merchandisers / ORMs
  • Build Merchandising Team Capabilities for future career advancement
  • Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams
  • Main "Point of Contact" responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs
  • Build relationships with store managers and outlet team members
  • Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management
  • Manage labor and OPEX merchandising budgets
Qualifications
  • Bachelor's degree or equivalent experience with a high school diploma required
  • 3+ years' experience in consumer products/direct store delivery sales required.
  • Requires experience managing people/budgets.
  • 2+ years supervising sales staff.
  • Packaged goods experience preferred;
    Some beverage experience an asset.
  • Strong presence and persuasive presentation skills
  • Intermediate computer and database application skills. Ability to multitask handling multiple customer accounts
  • Strong attention to detail and follow-up skills. Excellent planning and organization skills
  • Ability to operate a manual/powered pallet jack or lift product
  • Valid driver's license and driving record within MVR policy guidelines
  • Must have a personal vehicle for use during working hours
  • Must have current vehicle liability insurance
  • Bilingual ability preferred (Spanish)

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