Manager, Route Sales - Texarkana
Listed on 2026-02-20
-
Sales
Retail Sales
Req
Job Location:
Territory covers Texarkana and surrounding area
Work days/Shift Hours - if applicable: 5-6 days per week, including weekends / 7:00 AM until finish
Compensation:
Starting salary based on experience. Additional earning opportunities may include performance-based incentives, quarterly bonuses, referral bonuses, and comprehensive benefits.
Additional Relevant Information:
General PurposeThe Route Sales Manager Is responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards and order replenishment activities within the assigned territory/route. This role will lead a team of four to six Merchandisers / Order Replenishment Merchandisers that will maintaining merchandising standards and order replenishment activities within a designated geographic area.
Duties and Responsibilities- Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory
- Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
- Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans.
- Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
- Lead customers in reaching sales potential on company products by offering creative merchandising ideas.
- Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
- Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
- Sell-in and implement promotional strategies for the introduction of new brands and packages
- Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
- Solve issues that arise during execution and eliminate barriers.
- Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
- Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
- Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
- Train, evaluate and develop team of Merchandisers / ORMs
- Build Merchandising Team Capabilities for future career advancement
- Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams
- Main "Point of Contact" responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs
- Build relationships with store managers and outlet team members
- Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management
- Manage labor and OPEX merchandising budgets
- Bachelor's degree or equivalent experience with a high school diploma required
- 3+ years' experience in consumer products/direct store delivery sales required.
- Requires experience managing people/budgets.
- 2+ years supervising sales staff.
- Packaged goods experience preferred;
Some beverage experience an asset. - Strong presence and persuasive presentation skills
- Intermediate computer and database application skills. Ability to multitask handling multiple customer accounts
- Strong attention to detail and follow-up skills. Excellent planning and organization skills
- Ability to operate a manual/powered pallet jack or lift product
- Valid driver's license and driving record within MVR policy guidelines
- Must have a personal vehicle for use during working hours
- Must have current vehicle liability insurance
- Bilingual ability preferred (Spanish)
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