Admissions and Marketing Director; Long Term Care

Admissions & Marketing Director | Claude, TX | Palo Duro Nursing Home

About Us: Palo Duro Nursing Home is a trusted skilled nursing facility dedicated to providing quality care for our residents. We are seeking a driven and compassionate Admissions & Marketing Director to lead our admissions process, strengthen community partnerships, and support census growth.

Position Overview: The Admissions & Marketing Director is responsible for overseeing the admissions process, developing strong referral relationships, and leading marketing initiatives that promote our services. This role is both internal and external—requiring a balance of community outreach, relationship building, and close collaboration with facility leadership.

• Build and maintain referral relationships with hospitals, physicians, senior organizations, and community groups.

• Conduct outside sales calls and educational outreach to grow inquiries and expand referral sources.

• Provide information and guidance to potential residents, families, and referral partners in a professional and compassionate manner.

• Work closely with the Administrator, Director of Nursing, and department heads to ensure smooth admissions and appropriate placement.

• Coordinate and train in-house staff to assist with inquiries, tours, and admissions paperwork.

• Monitor census trends, inquiries, and admissions activity; prepare required tracking and reporting.

• Support facility marketing efforts by assisting with brochures, press releases, and community advertising.

• Stay informed on Medicare, Medicaid, managed care, and industry regulations that impact admissions.

• Sales, marketing, or community relations experience required (healthcare setting preferred).

• Clinical background strongly preferred (RN, LVN, EMT, etc.).

• Previous healthcare admissions or marketing experience highly desirable.

• Strong communication, presentation, and organizational skills.

• Knowledge of reimbursement programs (Medicare/Medicaid/Managed Care) preferred.

• Proficient with computers and reporting systems.

• Self-motivated, goal-oriented, and able to work independently.

• Must be comfortable with community travel and networking.

• Formal sales or marketing training a plus.

• Work in a supportive and collaborative environment.

• Make a direct impact by helping residents and families navigate care decisions.

• Be part of a mission-driven team focused on quality and compassion.

If you are passionate about healthcare, enjoy building community relationships, and thrive in a fast-paced environment, we’d love to hear from you!