Director Franchise Operations - South & East Europe

Director Franchise Operations
- South & East Europe

Location:

Athens, GR, N/A

Property Name:
Athens

Wyndham Hotels & Resorts is now seeking a Director Franchise Operations
- South & East Europe to join our team in Athens, Greece.

We are seeking a commercially driven and operationally strong Director Franchise Operations to support and enhance the performance of a portfolio of hotels across South & East Europe.

In this highly visible role, you will act as a strategic partner to owners, management companies, and hotel teams—driving revenue performance, brand compliance, and guest satisfaction, while supporting successful hotel openings and long‑term growth.

• Act as the primary contact for hotel owners and management teams
• Analyse hotel performance data to identify opportunities and implement improvement strategies
• Conduct regular business reviews and develop actionable operational plans
• Support hotels in improving revenue, guest satisfaction (OSAT, NPS), and brand engagement
• Strengthening owner relationships
• Build strong partnerships with ownership groups, asset managers, and stakeholders
• Support retention, renewals, and overall owner value proposition
• Collaborating with internal teams (Revenue, Sales & Marketing, Finance, Legal, HR) to deliver results
• Lead operational excellence & compliance
• Ensure hotels meet brand standards, quality assurance, and training requirements
• Support the rollout of Wyndham tools, systems, and initiatives
• Drive improvements in product, service, and guest experience
• Partner with the openings team to deliver best‑in‑class hotel launches
• Provide pre‑opening guidance and on‑site support
• Ensure commercial strategies and operational readiness are in place
• Work closely with Revenue and Sales teams to improve RevPAR and top‑line performance
• Identify revenue opportunities and support hotel‑level execution
• Analyse guest feedback and performance data to enhance results

• Directly influence hotel performance and enhance owner value across a diverse and dynamic region
• Collaborate with a wide range of stakeholders, including international hotel operators and ownership groups
• Gain exposure to a varied portfolio spanning multiple brands and market segments
• Play a key role in supporting and overseeing new hotel openings
• Operate in a high‑visibility position within a leading global hospitality company
• Thrive in a dynamic environment offering travel, cross‑functional collaboration, and strategic impact

• Proven experience in hotel operations or franchise operations within an international brand
• Strong understanding of hotel performance metrics, revenue management, and guest experience
• Excellent stakeholder management and influencing skills
• Ability to analyse performance data and translate insights into action
• Strong communication, presentation, and leadership capabilities
• Commercial mindset with a focus on delivering measurable results
• Living our Count On Me Service Culture

• A personable and grounded leader who operates without ego and excels in a flat, collaborative environment
• A strong relationship builder with the ability to influence and engage stakeholders
• Commercially focused and driven to achieve measurable results
• Analytical and solution‑oriented, with a practical approach to problem‑solving
• Highly organised with strong planning and prioritisation skills
• Open to travel and comfortable working across multiple locations
• An effective communicator able to engage across cultures and diverse stakeholder groups
• Adaptable and comfortable navigating a fast‑paced and evolving environment
• Confident working in ambiguous situations, bringing clarity and direction when needed

• Degree in Hospitality, Business, or equivalent experience
• Previous experience as a General Manager or multi‑property/operator role
• Strong exposure to P&L management, forecasting, and operational planning
• Experience with in franchised hotel environments
• Fluency in English (additional languages are a plus)

Base salary: EUR 60,000 - 70,000 gross per annum

Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.